How to Power Your Holiday Campaigns with Personalization

There are 41 days until Christmas and this year, the days between Thanksgiving and Christmas are even more precious than in years past. No, it has ...

4 Ways to Tackle Browse Abandonment

You’ve heard of cart abandonment. But what exactly is browse abandonment? And what can you do to avoid it?

[Infographic] Dos and Don'ts of Brand Loyalty

Creating a customer base that is loyal to your brand is just as important as engaging consumers in the first place. Prioritizing a personalized ...

How 4 Companies Use Brands to Build Lifetime Loyalty

Are you an owner of one of the 2 billion iPhones that are currently in circulation? Would you ever consider switching over to an Apple competitor ...

Consumer Engagement Strategies to Foster Brand Loyalty

How many times have you added an item to your shopping cart only to slam your computer shut in disgust at the sight of the shipping charge at the ...

Attribution Inefficiency:  Avoid Overpaying for Your Conversions

The good news– Advertising and marketing spend have been increasing year over year. In fact, digital ad spending in the U.S. is projected to rise ...

2019 eCommerce Trends

In the US, eCommerce revenues grew to over $500 billion in 2018, a 13% growth from the previous year, and more than 10% of all retail sales in North ...

Product Tips - Cybba Promo Bar Best Practices