How to Create Ads that Pack a Punch

A good ad campaign is like a road trip. You need a data-driven but flexible strategy to act as your roadmap (or, more realistically, your smartphone navigation app), and you need your high impact visuals— your vehicle— to deliver your message at...

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How 4 Companies Use Brands to Build Lifetime Loyalty

Are you an owner of one of the 2 billion iPhones that are currently in circulation? Would you ever consider switching over to an Apple competitor when it’s time to upgrade? Apple has successfully built the largest brand following in the world...

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Supercharge Your Paid Ads with 5 Proven Targeting Tactics

Looking to maximize your paid advertising budget? You may expect your biggest challenge to be financial: how can you outbid your competitors? You may not realize that an even more troublesome phenomenon is at play: ad blindness. Ad blindness is...

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Demystifying Ad Collisions

Don’t let ad collisions undermine your programmatic display efforts.  A better understanding of the forces at play will prevent ad collisions and unintended takeovers and ensure that your ads pack the biggest punch possible.

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Market Highlight: Nonprofits Make Every Donation Count

In the world of nonprofit fundraising, every dollar counts. Program decisions are dependent on the funding secured from grants, foundations, and charitable donations. Even a small budget deficit can mean the difference between a program renewal...

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