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How to Create Ads that Pack a Punch

A good ad campaign is like a road trip. You need a data-driven but flexible strategy to act as your roadmap (or, more realistically, your ...

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Lifelong Loyalty

How 4 Companies Use Brands to Build Lifetime Loyalty

Are you an owner of one of the 2 billion iPhones that are currently in circulation? Would you ever consider switching over to an Apple competitor ...

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Supercharge Paid Ads

Supercharge Your Paid Ads with 5 Proven Targeting Tactics

Looking to maximize your paid advertising budget? You may expect your biggest challenge to be financial: how can you outbid your competitors? You ...

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Ad Collision

Demystifying Ad Collisions

Don’t let ad collisions undermine your programmatic display efforts.  A better understanding of the forces at play will prevent ad collisions and ...

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Nonprofit Donations

Market Highlight: Nonprofits Make Every Donation Count

In the world of nonprofit fundraising, every dollar counts. Program decisions are dependent on the funding secured from grants, foundations, and ...

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MaytheSalesbewithYou

May the Sales Be With You: 3 Tips for Spring Sales Success

Consumer confidence returned in April and is expected to continue throughout the summer.  Retailers can expect an 15% increase for online sales, ...

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Take Action with Geo-Focused Advertising

If you’ve been keeping up with our latest series of blog posts, you’ve learned all about geo-focused advertising. By now you should: Know the ...

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[Webinar Recap] Active Engagement in a Distracted Digital World

Missed our webinar? Hope to see you next time! Meanwhile, watch the recording and discover our Chairman, Andy Frawley’s, insights on marketing ...

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