Travel Tops the Post-Pandemic Bucket List. Is Your Hotel Ready?
After a year at home, consumers are jumping out of their tie-dye sweatsuits eagerly awaiting the official thumbs up to start traveling again. Many ...
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Business in the Time of Coronavirus
As the stock market drops and businesses of all sizes close their physical doors, it’s natural to succumb to the panic and feelings of existential ...
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Best Practices for Email Remarketing: Compelling Copy
Strong Subject Lines How important is your email copy? Consider the following statistics:
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Best Practices for Email Remarketing: Personalization
Tom Lafarge, Cybba's product marketing manager, provides some of the best practices for email remarketing and personalization.
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Best Practices for Email Remarketing: Design
With cart abandonment at over 70% on average a strong Email Remarketing strategy will allow you to recover revenue and boost your sales by 5% to ...
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Best Practices for Email Remarketing: Email Copy
Subject Line 47% of email recipients open emails based on the subject line & 69% of email recipients report email as spam based solely on the ...
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Crafting Your B2B Marketing Story
Terrible B2B marketing needs to stop. How many times has your inbox been packed with sterile marketing content, with a design template circa 2005? ...
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10 Ways to Write a Subject Line that Converts (With Examples)
While email is 40 times more effective at acquiring new customers than Facebook or Twitter, crafting a poorly-optimized or “spammy” email will ...
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