Without its team of world-class technologists, the Cybba office is just another trendy, converted warehouse with exposed brick.  Cybba builds teams of innovative, analytical, and tenacious tech professionals to breathe life into every aspect of...

Every industry has been impacted by digital transformation, but few have undergone as dramatic an evolution as the publishing industry. Here are three trends we’ve seen gain momentum in the current digital ecosystem.

Consumer confidence returned in April and is expected to continue throughout the summer.  Retailers can expect an 15% increase for online sales, and a 2-3% increase for in-store sales. 

Analyzing your digital campaign starts with your goal: What was your campaign for? Your goal affects which Key Performance Indicators (KPIs) you should pay the most attention to. One digital campaign can’t do it all, but it can do a lot. This...

The good news –Advertising and marketing spend have been increasing year over year.  In fact, global digital ad spending will rise 17.1% to $327.28 billion in 2019.