Cybba blog

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3 Questions to Ask Yourself Before Bringing Digital Marketing In-House

Nothing is static in the world of digital marketing. It seems like every other day there’s a change to Facebook’s algorithm or an update to the ...

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[Infographic] 2019 Cybba Monday Checklist

Cyber Monday has become a welcome alternative to the frenzy of Black Friday shopping. In 2018, Cyber Monday set eCommerce records in the United ...

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Nicollette Dineen on Up&Up's Undeclared Podcast!

Nicollette Dineen, Cybba's Director of Media Strategy, was interviewed on the latest episode Up&Up's Undeclared podcast. In the episode, she ...

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Personalization Webinar Recap

How to Power Your Holiday Campaigns with Personalization

There are 41 days until Christmas and this year, the days between Thanksgiving and Christmas are even more precious than in years past.  No, it ...

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How to Create Ads that Pack a Punch

A good ad campaign is like a road trip. You need a data-driven but flexible strategy to act as your roadmap (or, more realistically, your ...

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media partnerships

What are the Signs of a Great Media-Buying Partnership?

It’s no secret that the agency-client relationship is built on shaky ground.

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Marketing Efficiency in Airline Industry

The Key to Achieving Marketing Efficiency in the Airline Industry

As the airline industry continues to streamline operations, we have noticed an opportunity to improve on inefficiencies in vendor management. Like ...

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[Infographic] Fall Kicks off Sports Spending

Football, soccer, and hiking are just a few fall activities that rake in some serious revenue. Learn about industry trends and the growth ...

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