[Infographic] 2019 Cybba Monday Checklist

Cyber Monday has become a welcome alternative to the frenzy of Black Friday shopping. In 2018, Cyber Monday set eCommerce records in the United States with $7.9 billion in sales. Sales are expected to surpass this record high in 2019! Download...

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Nicollette Dineen on Up&Up's Undeclared Podcast!

Nicollette Dineen, Cybba's Director of Media Strategy, was interviewed on the latest episode Up&Up's Undeclared podcast. In the episode, she describes her journey to digital marketing for institutions of higher education and explains what keeps...

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How to Power Your Holiday Campaigns with Personalization

There are 41 days until Christmas and this year, the days between Thanksgiving and Christmas are even more precious than in years past.  No, it has nothing to do with religion, or family, or even a movement to return to "simpler times". With...

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How to Create Ads that Pack a Punch

A good ad campaign is like a road trip. You need a data-driven but flexible strategy to act as your roadmap (or, more realistically, your smartphone navigation app), and you need your high impact visuals— your vehicle— to deliver your message at...

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What are the Signs of a Great Media-Buying Partnership?

It’s no secret that the agency-client relationship is built on shaky ground.

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