Employee Spotlight: Anthony Gaita

Without its team of world-class technologists, the Cybba office is just another trendy, converted warehouse with exposed brick.  Cybba builds teams of innovative, analytical, and tenacious tech professionals to breathe life into every aspect of...

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3 Trends in Digital Publishing

Every industry has been impacted by digital transformation, but few have undergone as dramatic an evolution as the publishing industry. Here are three trends we’ve seen gain momentum in the current digital ecosystem.

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May the Sales Be With You: 3 Tips for Spring Sales Success

Consumer confidence returned in April and is expected to continue throughout the summer.  Retailers can expect an 15% increase for online sales, and a 2-3% increase for in-store sales. 

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3 Ways to Analyze Digital Campaign Success for Ticketing Services

Analyzing your digital campaign starts with your goal: What was your campaign for? Your goal affects which Key Performance Indicators (KPIs) you should pay the most attention to. One digital campaign can’t do it all, but it can do a lot. This...

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Attribution Inefficiency:  Avoid Overpaying for Your Conversions

The good news Advertising and marketing spend have been increasing year over year.  In fact, global digital ad spending will rise 17.1% to $327.28 billion in 2019.   

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