Cyber Monday has become a welcome alternative to the frenzy of Black Friday shopping. In 2018, Cyber Monday set eCommerce records in the United States with $7.9 billion in sales. Sales are expected to surpass this record high in 2019! Download...
November 18, 2019
Nicollette Dineen, Cybba's Director of Media Strategy, was interviewed on the latest episode Up&Up's Undeclared podcast. In the episode, she describes her journey to digital marketing for institutions of higher education and explains what keeps...
There are 41 days until Christmas and this year, the days between Thanksgiving and Christmas are even more precious than in years past. No, it has nothing to do with religion, or family, or even a movement to return to "simpler times". With...
October 17, 2019
A good ad campaign is like a road trip. You need a data-driven but flexible strategy to act as your roadmap (or, more realistically, your smartphone navigation app), and you need your high impact visuals— your vehicle— to deliver your message at...
October 04, 2019
It’s no secret that the agency-client relationship is built on shaky ground.
