4 Ways to Tackle Browse Abandonment

You’ve heard of cart abandonment. But what exactly is browse abandonment? And what can you do to avoid it?

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[Webinar Recap] Active Engagement in a Distracted Digital World

Missed our webinar? Hope to see you next time! Meanwhile, watch the recording and discover our Chairman, Andy Frawley’s, insights on marketing trends and how they can help you connect with your customers along every step of their buyer journey....

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4 FOMO Marketing Strategies that Increase Black Friday Sales

The FOMO effect, or the fear of missing out, influences purchases to great effect. 68 percent of Millennials have purchased due to FOMO, within just 24 hours of feeling it. Here are our tips for creating a FOMO strategy to increase Black Friday...

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8 Psychological Tricks in Amazon's Marketing Strategy

With Amazon having over 300 million users and 2 billion products, it’s one of the 5 biggest tech companies world-wide.  This is due to its enormous economy of scale and its ability to acquire retailers from every industry (think Whole Foods,...

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Color Psychology: How to Convert More Customers with Colors

When it comes down to it, color is 85 percent of the reason why a customer purchases a specific product. In fact, it takes 90 seconds for a customer to form an opinion about a product, and 90 percent of their opinion is affected by color. So...

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