Green, Red, and Blue Shopping Bags Over a Yellow Background With Autumn Leaves

21 Fall Consumer Shopping Trends for eCommerce

Editor's Note: This post was originally published in December 2017 and has been completely revamped and updated for accuracy and comprehensiveness.

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Online Shopping Behavior During Covid Crisis

Online Consumer Behavior During the COVID-19 Crisis

In the first few months of 2020, we've seen an unprecedented shift in online shopping habits brought on by the COVID-19 crisis. While some of ...

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Browse Abandonment

4 Ways to Tackle Browse Abandonment

You’ve heard of cart abandonment. But what exactly is browse abandonment? And what can you do to avoid it?

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active engagement trends

Executive Feature: 7 Key Trends to Active Engagement

Andy Frawley is the Chairman of the Board at Cybba. He provides guidance on Cybba’s strategic direction, growth strategies, and development plans. ...

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active engagement in a distracted digital world

[Webinar Recap] Active Engagement in a Distracted Digital World

Missed our webinar? Hope to see you next time! Meanwhile, watch the recording and discover our Chairman, Andy Frawley’s, insights on marketing ...

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emotional connections with consumers

How Emotional Connections Drive Consumers to Action

This article on emotional connections was originally written by Cybba's President of the Board, Andy Frawley, and appeared in CEO Forum Magazine.

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increase sales on black friday

4 FOMO Marketing Strategies that Increase Black Friday Sales

The FOMO effect, or the fear of missing out, influences purchases to great effect. 68 percent of Millennials have purchased due to FOMO, within ...

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amazon marketing psychological tricks

8 Psychological Tricks in Amazon's Marketing Strategy

With Amazon having over 300 million users and 2 billion products, it’s one of the 5 biggest tech companies world-wide.  This is due to its ...

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