5 Online Shoppers You Will Encounter
“Life is like a box of chocolates. You never know what you are going to get.” That saying also applies to the different types of online shopping ...
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How Millennials are Reshaping the Travel Industry
Millennials are now actively part of the labor force and a significant part of the economy. With an estimated $200 billion in buying power, they are ...
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What is Cross Device Targeting?
Consumers engage online across an increasing choice of platforms and devices.
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Improving Customer Loyalty
We all know and agree about the importance of customer loyalty. However, marketers don’t always keep this in mind when their “hunter” mentality kicks ...
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Best Practices for Onsite Engagement: Personalization
74% of consumers feel frustrated when website content is not personalized. Relevance is key to keep customers engaged, especially at the critical ...
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Ask the Expert: What is Dynamic Creative?
Adam Clark is a Media Partnerships Account Manager at Cybba. He has over 10 years of digital experience in Media Buying, Account Management and ...
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Executive Feature: 7 Key Trends to Active Engagement
Andy Frawley is the Chairman of the Board at Cybba. He provides guidance on Cybba’s strategic direction, growth strategies, and development plans. ...
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How Emotional Connections Drive Consumers to Action
This article on emotional connections was originally written by Cybba's President of the Board, Andy Frawley, and appeared in CEO Forum Magazine.
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