[Infographic] The Journey to Engage Consumers
Consumers today are demanding a more personalized and seamless shopping experience. However, brands are struggling to keep up with their customer ...
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The Cybba Holiday Checklist ✔️
Are you ready for the holiday rush? Get your online store holiday-ready with some of our best marketing resources, provided by some top ecommerce ...
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8 Psychological Tricks in Amazon's Marketing Strategy
With Amazon having over 300 million users and 2 billion products, it’s one of the 5 biggest tech companies world-wide. This is due to its ...
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Multi Touch Attribution: Making Sense of the Complex Customer Journey
In the fragmented and complex customer journey, the ability to accurately measure and give credit to deserving touchpoints is imperative to ...
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The Key to Achieving Marketing Efficiency in the Airline Industry [2021 Update]
Editor's Note: This post was originally published in September 2019 and has been updated for accuracy and comprehensiveness.
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Travel Tops the Post-Pandemic Bucket List. Is Your Hotel Ready?
After a year at home, consumers are jumping out of their tie-dye sweatsuits eagerly awaiting the official thumbs up to start traveling again. Many ...
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On Display: Marketing a Marketing Agency with Michael Norris
For Episode 3 of Cybba: On Display, we sit down with Michael Norris, CMO of Youtech, for a discussion about the challenges of marketing a ...
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Everything You Need to Know About Conquest Advertising
Editor's Note: This post was originally published in March 2018 and has been updated for accuracy and comprehensiveness.
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