Does the 'Rule of Seven' Still Apply in Today’s Digital Advertising Ecosystem?
The well-known marketing “Rule of Seven” is based on the idea that a potential customer needs to be exposed to a company’s messaging at least ...
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Best Practices for an Irresistible Influencer Marketing Campaign
In today’s sprawling media landscape, marketers have been forced to surrender much of the control over their brand image to consumer-generated ...
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Everything You Need to Know About Conquest Advertising
Editor's Note: This post was originally published in March 2018 and has been updated for accuracy and comprehensiveness.
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Marketing to Millennials: Expert Tips for the Home Services Industry
Millennials hit the housing market over a decade ago, but they are just now comprising the largest portion of homeowners by age in the US by more ...
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What the 2019 Holiday Season Taught Us About Mobile
If your business follows a traditional sales cycle, January is a time to finally catch your breath and reflect on the holiday season. If you’re ...
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Understanding 1st, 2nd, and 3rd party data
In today’s digital landscape, marketers are expected to run highly sophisticated campaigns with increasingly advanced capabilities. By taking each ...
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So You Want to Market Your CBD Company Online. Now What?
If you sell Cannabidiol (CBD) products, you already understand the value your product provides to your customers. Unfortunately, the rest of the ...
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How 4 Companies Use Brands to Build Lifetime Loyalty
Are you an owner of one of the 2 billion iPhones that are currently in circulation? Would you ever consider switching over to an Apple competitor ...
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