How Elections Impact Digital Media
As the midterm elections grow near, it is becoming harder to ignore the sheer number of political signs and advertisements we encounter during our ...
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Intro to Programmatic Audio
As more and more consumers turn to audio entertainment in the form of podcasts, online radio, and music streaming, brands see the opportunities that ...
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Generational Marketing: Millennials vs. Gen Z
Between continually shifting markets and an influx of startups popping up daily, reaching online shoppers is more competitive than ever. Knowing your ...
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What Advertisers Need to Know About Retail Media Networks
Yet another advertisement technique is changing the way ads are bought and sold, and how brands are promoting their business: through retail media. ...
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Generational Marketing: Baby Boomers
A sometimes overlooked generation in marketing, Baby Boomers are actually the second most populous group in the U.S. at an estimated 73 million. ...
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Top Trends in AdTech for 2022
As another year comes to a close, it seems unlikely that 2022 will be any less eventful than the years before. Though each new year brings some ...
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Back to Basics: Lookalike Modeling Explained
As business owners, marketers, and sales teams, we’re always looking for new audiences to target. Based on how quickly things change, it’s likely ...
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