Generational Marketing: Millennials vs. Gen Z
April 14, 2022
Between continually shifting markets and an influx of startups popping up daily, reaching online shoppers is more competitive than ever. Knowing your ...
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What Advertisers Need to Know About Retail Media Networks
April 11, 2022
Yet another advertisement technique is changing the way ads are bought and sold, and how brands are promoting their business: through retail media. ...
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Generational Marketing: Baby Boomers
March 11, 2022
A sometimes overlooked generation in marketing, Baby Boomers are actually the second most populous group in the U.S. at an estimated 73 million. ...
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Top Trends in AdTech for 2022
December 13, 2021
As another year comes to a close, it seems unlikely that 2022 will be any less eventful than the years before. Though each new year brings some ...
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Back to Basics: Lookalike Modeling Explained
May 11, 2021
As business owners, marketers, and sales teams, we’re always looking for new audiences to target. Based on how quickly things change, it’s likely ...
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