Does the 'Rule of Seven' Still Apply in Today’s Digital Advertising Ecosystem?
The well-known marketing “Rule of Seven” is based on the idea that a potential customer needs to be exposed to a company’s messaging at least ...
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Travel Tops the Post-Pandemic Bucket List. Is Your Hotel Ready?
After a year at home, consumers are jumping out of their tie-dye sweatsuits eagerly awaiting the official thumbs up to start traveling again. Many ...
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5 Trends from 2020 That Will Upgrade Your Digital Marketing in 2021
We wish we could quit 2020 cold turkey, but there are still too many lessons we learned that can be put to good use in 2021. After combing ...
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Derek Sullivan Talks Marketing a Marketing Company on Youtalk Podcast
In January, Cybba Marketing Manager, Derek Sullivan, was featured on the Youtalk with Michael Norris podcast.
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How Diversifying Delivery Options Can Bridge the Gap Between Online and In-Person User Experience
In 2020, Holiday shopping, like so many other of life’s little joys (or nightmares), has become more of a utility than an activity. Instead of ...
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21 Fall Consumer Shopping Trends for eCommerce
Editor's Note: This post was originally published in December 2017 and has been completely revamped and updated for accuracy and comprehensiveness.
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Marketing to Millennials: Expert Tips for the Home Services Industry
Millennials hit the housing market over a decade ago, but they are just now comprising the largest portion of homeowners by age in the US by more ...
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Beyond the Cart: Abandonment in 2020
As marketers, we have finally recognized that our relationship with customers does not end with a single bottom-of-the-funnel conversion. We have ...
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