Dear Cybba: How Do I Keep My Customers Loyal?
We’re now six months into a global pandemic that’s disrupted everything from how we work (from home, if we’re lucky) to what we eat (anything / ...
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Ask the Expert: What's New in the Cybba Performance Dashboard?
Cybba is on a never-ending quest to demystify channel performance for digital marketers across the globe. We’ve made great strides toward ...
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3 Ways to Analyze Digital Campaign Success for Ticketing Services
Analyzing your digital campaign starts with your goal: What was your campaign for? Your goal affects which Key Performance Indicators (KPIs) you ...
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Attribution Inefficiency: Avoid Overpaying for Your Conversions
The good news – Advertising and marketing spend have been increasing year over year. In fact, digital ad spending in the U.S. is projected to ...
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Announcing the Enhanced Cybba Performance Dashboard
As a Performance company, our Performance Dashboard is central to what we do. See the new improvements Cybba has made to its performance dashboard ...
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Audience Segment Overlap Analysis
Learn how audience segment overlap reporting lets advertisers identify cross-sell opportunities and improve media planning.
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3 Ways to Analyze Digital Campaign Success
Analyzing your digital campaign starts with your goal: What was your campaign for? Your goal affects which Key Performance Indicators (KPIs) you ...
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