Exploring the Key Features of Google Analytics 4
May 02, 2022
Google’s new version of Universal Analytics – Google Analytics 4 – will reportedly replace the current version by July 2023. While GA 4 was released ...
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Multi Touch Attribution: Making Sense of the Complex Customer Journey
July 06, 2021
In the fragmented and complex customer journey, the ability to accurately measure and give credit to deserving touchpoints is imperative to ...
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