How to Prepare for the End of Third Party Cookies

Announced by Google Chrome last year, third party tracking - also known as browser cookies - will be retired in 2022. While you may have heard of ...

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Man Standing on Map of the World with Flag

Everything You Need to Know About Conquest Advertising

Editor's Note: This post was originally published in March 2018 and has been updated for accuracy and comprehensiveness.

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Confused woman working on laptop

Dear Cybba: How Do I Keep My Customers Loyal?

We’re now six months into a global pandemic that’s disrupted everything from how we work (from home, if we’re lucky) to what we eat (anything / ...

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retargeting ad tactics

3 Out-of-the-Box Ways to Refresh Your Retargeting

Visit Website. Abandon Shopping Cart. See Retargeting Ad. Repeat.

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how to get started with retargeting ads

Getting Started with Retargeting Ads

As a digital marketer, do you ever find yourself so far bogged down with the technical minutiae of your product offerings that you forget what you ...

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Supercharge Paid Ads

Supercharge Your Paid Ads with 5 Proven Targeting Tactics

Looking to maximize your paid advertising budget? You may expect your biggest challenge to be financial: how can you outbid your competitors? You ...

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Consumer Engagement Strategies

Consumer Engagement Strategies to Foster Brand Loyalty

How many times have you added an item to your shopping cart only to slam your computer shut in disgust at the sight of the shipping charge at the ...

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spring sales success

May the Sales Be With You: 3 Tips for Spring Sales Success

Consumer confidence returned in April and is expected to continue throughout the summer.  Retailers can expect an 15% increase for online sales, ...

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