Product Tips: Ad Targeting Strategies

Here are four tips to ensure your ads are reaching the right people.

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Expert Q&A: Are Display Ads Worth It?

According to Unbounce, 98 percent of paid ads are a waste of money. Unbounce claims this is because companies are doing their display ad marketing wrong, but at Cybba we know that users who are retargeted to are 70 percent more likely to convert,...

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What is Retargeting Tuesday? Tips for eCommerce

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