How to Prepare for the End of Third Party Cookies
Announced by Google Chrome last year, third party tracking - also known as browser cookies - will be retired in 2022. While you may have heard of ...
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Everything You Need to Know About Conquest Advertising
Editor's Note: This post was originally published in March 2018 and has been updated for accuracy and comprehensiveness.
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Dear Cybba: How Do I Keep My Customers Loyal?
We’re now six months into a global pandemic that’s disrupted everything from how we work (from home, if we’re lucky) to what we eat (anything / ...
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3 Out-of-the-Box Ways to Refresh Your Retargeting
Visit Website. Abandon Shopping Cart. See Retargeting Ad. Repeat.
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Getting Started with Retargeting Ads
As a digital marketer, do you ever find yourself so far bogged down with the technical minutiae of your product offerings that you forget what you ...
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Supercharge Your Paid Ads with 5 Proven Targeting Tactics
Looking to maximize your paid advertising budget? You may expect your biggest challenge to be financial: how can you outbid your competitors? You ...
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Consumer Engagement Strategies to Foster Brand Loyalty
How many times have you added an item to your shopping cart only to slam your computer shut in disgust at the sight of the shipping charge at the ...
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May the Sales Be With You: 3 Tips for Spring Sales Success
Consumer confidence returned in April and is expected to continue throughout the summer. Retailers can expect an 15% increase for online sales, ...
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