Consumer Engagement Strategies to Foster Brand Loyalty

How many times have you added an item to your shopping cart only to slam your computer shut in disgust at the sight of the shipping charge at the ...

May the Sales Be With You: 3 Tips for Spring Sales Success

Consumer confidence returned in April and is expected to continue throughout the summer.  Retailers can expect an 15% increase for online sales, ...

[Vlog] Webinar Recap: Going Digital with Crain Communications

Marketers are feeling increasing pressure to deliver spectacular results, expand digital initiatives, test creative across multiple channels, ...

Product Tips: Ad Targeting Strategies

Here are four tips to ensure your ads are reaching the right people.

Ask Our Experts - Geotargeting and Geofencing: Same or Different

The Art of Display Budgeting

“What’s the right budget for our display campaign?” We receive this question from clients all the time. In fact, I just received this question ...

Expert Q&A: Are Display Ads Worth It?

According to Unbounce, 98 percent of paid ads are a waste of money. Unbounce claims this is because companies are doing their display ad marketing ...

What is Retargeting Tuesday? Tips for eCommerce