Getting Started with Retargeting Ads
As a digital marketer, do you ever find yourself so far bogged down with the technical minutiae of your product offerings that you forget what you ...
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What are Luxury Brands Doing to Stay Relevant in the Age of Online Shopping?
Cartier. Van Cleef & Arpels. Louis Vuitton. These names, and the visions of glistening storefronts that they conjure, are synonymous with luxury.
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How to Power Your Holiday Campaigns with Personalization
There are 41 days until Christmas and this year, the days between Thanksgiving and Christmas are even more precious than in years past. No, it ...
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The Key to Achieving Marketing Efficiency in the Airline Industry
As the airline industry continues to streamline operations, we have noticed an opportunity to improve on inefficiencies in vendor management. Like ...
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4 Ways to Tackle Browse Abandonment
You’ve heard of cart abandonment. But what exactly is browse abandonment? And what can you do to avoid it?
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May the Sales Be With You: 3 Tips for Spring Sales Success
Consumer confidence returned in April and is expected to continue throughout the summer. Retailers can expect an 15% increase for online sales, ...
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[Vlog] Webinar Recap: Going Digital with Crain Communications
Marketers are feeling increasing pressure to deliver spectacular results, expand digital initiatives, test creative across multiple channels, ...
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Attribution Inefficiency: Avoid Overpaying for Your Conversions
The good news – Advertising and marketing spend have been increasing year over year. In fact, digital ad spending in the U.S. is projected to ...
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