Woman holding ipad discussing website layout with colleague

The Art of Onsite Engagement: Balancing Form and Function in User Experience

Roughly 76% of customers abandon an ecommerce site without making a purchase. There are so many reasons why this happens – product prices, buyer ...

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dynamic product recommendations

Mid-Funnel Tactics: Dynamic Product Recommendations

A dynamic product recommendation engine displays a carousel of products and is usually embedded as a widget on product or category website pages. ...

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how to get started with retargeting ads

Getting Started with Retargeting Ads

As a digital marketer, do you ever find yourself so far bogged down with the technical minutiae of your product offerings that you forget what you ...

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Online Shopping Luxury Brands

What are Luxury Brands Doing to Stay Relevant in the Age of Online Shopping?

Cartier. Van Cleef & Arpels. Louis Vuitton. These names, and the visions of glistening storefronts that they conjure, are synonymous with luxury.

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holiday campaign personalization

How to Power Your Holiday Campaigns with Personalization

There are 41 days until Christmas and this year, the days between Thanksgiving and Christmas are even more precious than in years past.  No, it ...

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Marketing Efficiency in Airline Industry

The Key to Achieving Marketing Efficiency in the Airline Industry

As the airline industry continues to streamline operations, we have noticed an opportunity to improve on inefficiencies in vendor management. Like ...

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Browse Abandonment

4 Ways to Tackle Browse Abandonment

You’ve heard of cart abandonment. But what exactly is browse abandonment? And what can you do to avoid it?

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spring sales success

May the Sales Be With You: 3 Tips for Spring Sales Success

Consumer confidence returned in April and is expected to continue throughout the summer.  Retailers can expect an 15% increase for online sales, ...

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