birds eye view of two toy airplanes on solid yellow and white backgrounds

The Key to Achieving Marketing Efficiency in the Airline Industry [2021 Update]

Editor's Note: This post was originally published in September 2019 and has been updated for accuracy and comprehensiveness.

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Small suitcase covered by a face mask in the sand by the ocean

Travel Tops the Post-Pandemic Bucket List. Is Your Hotel Ready?

After a year at home, consumers are jumping out of their tie-dye sweatsuits eagerly awaiting the official thumbs up to start traveling again. Many ...

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how gamification can boost online sales

How Gamification Can Boost Online Sales and Customer Moods

Have you ever been to a website where you were immediately confronted by a spinning wheel?

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Woman holding ipad discussing website layout with colleague

The Art of Onsite Engagement: Balancing Form and Function in User Experience

Roughly 76% of customers abandon an eCommerce site without making a purchase. There are so many reasons why this happens – product prices, buyer ...

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dynamic product recommendations

Mid-Funnel Tactics: Dynamic Product Recommendations

A dynamic product recommendation engine displays a carousel of products and is usually embedded as a widget on product or category website pages. ...

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how to get started with retargeting ads

Getting Started with Retargeting Ads

As a digital marketer, do you ever find yourself so far bogged down with the technical minutiae of your product offerings that you forget what you ...

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Online Shopping Luxury Brands

What are Luxury Brands Doing to Stay Relevant in the Age of Online Shopping?

Cartier. Van Cleef & Arpels. Louis Vuitton. These names, and the visions of glistening storefronts that they conjure, are synonymous with luxury.

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holiday campaign personalization

How to Power Your Holiday Campaigns with Personalization

There are 41 days until Christmas and this year, the days between Thanksgiving and Christmas are even more precious than in years past.  No, it ...

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