Market Highlight: Nonprofits Make Every Donation Count

In the world of nonprofit fundraising, every dollar counts. Program decisions are dependent on the funding secured from grants, foundations, and charitable donations. Even a small budget deficit can mean the difference between a program renewal...

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May the Sales Be With You: 3 Tips for Spring Sales Success

Consumer confidence returned in April and is expected to continue throughout the summer.  Retailers can expect an 15% increase for online sales, and a 2-3% increase for in-store sales. 

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Best Practices for Email Remarketing: Personalization

Tom Lafarge, Cybba's product marketing manager, provides some of the best practices for email remarketing and personalization.

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What Email Remarketing Means for You

If you’ve ever shopped online, you know that sometimes you intend to purchase a product, but abandon the site before making your purchase. In fact, shoppers abandon online transactions almost 70%of the time, for several reasons.

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