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Beyond the Cart: Abandonment in 2020

As marketers, we have finally recognized that our relationship with customers does not end with a single bottom-of-the-funnel conversion. We have ...

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Nonprofit Donations

Market Highlight: Nonprofits Make Every Donation Count

In the world of nonprofit fundraising, every dollar counts. Program decisions are dependent on the funding secured from grants, foundations, and ...

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Consumer Engagement Strategies

Consumer Engagement Strategies to Foster Brand Loyalty

How many times have you added an item to your shopping cart only to slam your computer shut in disgust at the sight of the shipping charge at the ...

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spring sales success

May the Sales Be With You: 3 Tips for Spring Sales Success

Consumer confidence returned in April and is expected to continue throughout the summer.  Retailers can expect an 15% increase for online sales, ...

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[Vlog] Webinar Recap: Going Digital with Crain Communications

Marketers are feeling increasing pressure to deliver spectacular results, expand digital initiatives, test creative across multiple channels, ...

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post sale campaigns

Ask Our Experts: Post Sale Campaigns

Post sale campaigns drive performance, and capitalize on the natural spike in traffic that many advertisers experience in Q4! They are a great way ...

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compelling email copy

Best Practices for Email Remarketing: Compelling Copy

Strong Subject Lines How important is your email copy? Consider the following statistics:

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Email Remarketing Personalization

Best Practices for Email Remarketing: Personalization

Tom Lafarge, Cybba's product marketing manager, provides some of the best practices for email remarketing and personalization.

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