Keyboard Buttons With Digital Icons

Beyond the Cart: Abandonment in 2020

As marketers, we have finally recognized that our relationship with customers does not end with a single bottom-of-the-funnel conversion. We have ...

Read More
Nonprofit Donations

Market Highlight: Nonprofits Make Every Donation Count

In the world of nonprofit fundraising, every dollar counts. Program decisions are dependent on the funding secured from grants, foundations, and ...

Read More
Consumer Engagement Strategies

Consumer Engagement Strategies to Foster Brand Loyalty

How many times have you added an item to your shopping cart only to slam your computer shut in disgust at the sight of the shipping charge at the ...

Read More
spring sales success

May the Sales Be With You: 3 Tips for Spring Sales Success

Consumer confidence returned in April and is expected to continue throughout the summer.  Retailers can expect an 15% increase for online sales, ...

Read More
ezgif.com-resize

[Vlog] Webinar Recap: Going Digital with Crain Communications

Marketers are feeling increasing pressure to deliver spectacular results, expand digital initiatives, test creative across multiple channels, ...

Read More
Email Remarketing Personalization

Best Practices for Email Remarketing: Personalization

Tom Lafarge, Cybba's product marketing manager, provides some of the best practices for email remarketing and personalization.

Read More
email remarketing design

Best Practices for Email Remarketing: Design

With cart abandonment at over 70% on average a strong Email Remarketing strategy will allow you to recover revenue and boost your sales by 5% to ...

Read More
how to write email remarketing copy

Best Practices for Email Remarketing: Email Copy

Subject Line 47% of email recipients open emails based on the subject line & 69% of email recipients report email as spam based solely on the ...

Read More