8 Psychological Tricks in Amazon's Marketing Strategy
With Amazon having over 300 million users and 2 billion products, it’s one of the 5 biggest tech companies world-wide. This is due to its ...
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5 Trends from 2020 That Will Upgrade Your Digital Marketing in 2021
We wish we could quit 2020 cold turkey, but there are still too many lessons we learned that can be put to good use in 2021. After combing ...
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How Gamification Can Boost Online Sales and Customer Moods
Have you ever been to a website where you were immediately confronted by a spinning wheel?
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How Diversifying Delivery Options Can Bridge the Gap Between Online and In-Person User Experience
In 2020, Holiday shopping, like so many other of life’s little joys (or nightmares), has become more of a utility than an activity. Instead of ...
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Dear Cybba: How Do I Keep My Customers Loyal?
We’re now six months into a global pandemic that’s disrupted everything from how we work (from home, if we’re lucky) to what we eat (anything / ...
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Mid-Funnel Tactics: Dynamic Product Recommendations
A dynamic product recommendation engine displays a carousel of products and is usually embedded as a widget on product or category website pages. ...
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Online Consumer Behavior During the COVID-19 Crisis
In the first few months of 2020, we've seen an unprecedented shift in online shopping habits brought on by the COVID-19 crisis. While some of ...
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4 Ways to Tackle Browse Abandonment
You’ve heard of cart abandonment. But what exactly is browse abandonment? And what can you do to avoid it?
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