Back to School: School's Out, Back to School Marketing is In
July 12
Last year, total spending for K-12 and college back to school shopping was $75.8 billion. In fact, the back-to-school shopping season is the second ...
Read MoreColor Psychology: How to Convert More Customers with Colors
July 10
When it comes down to it, color is 85 percent of the reason why a customer purchases a specific product. In fact, it takes 90 seconds for a customer ...
Read More3 Ways to Analyze Digital Campaign Success
June 29
Analyzing your digital campaign starts with your goal: What was your campaign for? Your goal affects which Key Performance Indicators (KPIs) you ...
Read More3 Brands Rocking their Father's Day Campaigns
June 15
In the marketing world, Father’s Day is longer than 24 hours. It’s a season, strategy, quota, and set of metrics – like any holiday. But the this ...
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