If you’ve ever shopped online, you know that sometimes you intend to purchase a product, but abandon the site before making your purchase. In fact, shoppers abandon online transactions almost 70% of the time, for several reasons.
Whether or not you’ve abandoned a site for these reasons, ultimately 49% of shoppers visit a site 2-4 times before making their purchase. This has big implications for e-commerce sites’ customer conversion rates and total sales.
Fortunately, e-mail remarketing strategies can boost conversion rates, improve companies’ ROI, reduce businesses’ cost-per-impressions, and increase cost-effective branding.
Email remarketing re-engages e-commerce sites with almost or already existing customers. This technique re-engages shoppers with high levels of intent to purchase, but who left a site before actually converting. These customers, for instance, may have placed an item in a shopping cart, filled out billing information, and then abandoned a site. Remarketing emails remind customers about their shopping cart, and can additionally answer questions and offer supplementary discounts. As shown in the image above, customers will abandon a purchase for all sorts of reasons, and it's virtually unavoidable. Being ready to assist customers with their decision is an integral use of email remarketing, and helps win new business and customer loyalty.
Email remarketing is so effective that sending customers multiple abandoned cart reminders increases revenue by 54%.
To get the most out of your email remarketing, consider the following best practices:
- Listen: intently as customers respond to your emails. Their questions can help you address any glitches with your website or product information.
- Engaging content: ensure that your emails interest your customers. Emails highlight your products and company, and are critical branding opportunities.
- Upselling: Identify similar or complementary items to your customers’ purchases in your emails. This engages shoppers with multiple facets of your business.
For additional remarketing best practices and strategies, schedule a consultation with our experts!
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