Don't Scare Away Your Sales: Holiday Optimization Checklist
There’s only four weeks until Black Friday! Until then, ensure holiday optimization on your website and sales funnel. If you have specific questions ...
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4 FOMO Marketing Strategies that Increase Black Friday Sales
The FOMO effect, or the fear of missing out, influences purchases to great effect. 60 percent of Millennials have purchased due to FOMO, mostly ...
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[Infographic] 9 Key Conversion Statistics for Higher Ed
The ability to engage students and keep their attention is the secret to reaching your enrollment and performance goals. We pulled together some ...
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Expert Q&A: How Fall Facebook Ads Drive Your Holiday Revenue
In 2016, retailers spent over $1.24 billion on holiday advertising. Brands also increased their Q4 Facebook mobile ads budgets by 23%, and saw a ...
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Baby Boomer Travel: Trends + Tips
With the Baby Boomer generation now reaching retirement age, 99 percent will take at least one trip for leisure in the next year. But among Boomers ...
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Color Psychology: How to Convert More Customers with Colors
When it comes down to it, color is 85 percent of the reason why a customer purchases a specific product. In fact, it takes 90 seconds for a customer ...
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3 Ways to Analyze Digital Campaign Success
Analyzing your digital campaign starts with your goal: What was your campaign for? Your goal affects which Key Performance Indicators (KPIs) you ...
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