How to Prepare for the End of Third Party Cookies
Announced by Google Chrome last year, third party tracking - also known as browser cookies - will be retired in 2022. While you may have heard of ...
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The Key to Achieving Marketing Efficiency in the Airline Industry [2021 Update]
Editor's Note: This post was originally published in September 2019 and has been updated for accuracy and comprehensiveness.
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Travel Tops the Post-Pandemic Bucket List. Is Your Hotel Ready?
After a year at home, consumers are jumping out of their tie-dye sweatsuits eagerly awaiting the official thumbs up to start traveling again. Many ...
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On Display: Marketing a Marketing Agency with Michael Norris
For Episode 3 of Cybba: On Display, we sit down with Michael Norris, CMO of Youtech, for a discussion about the challenges of marketing a marketing ...
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Everything You Need to Know About Conquest Advertising
Editor's Note: This post was originally published in March 2018 and has been updated for accuracy and comprehensiveness.
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How Gamification Can Boost Online Sales and Customer Moods
Have you ever been to a website where you were immediately confronted by a spinning wheel?
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How Diversifying Delivery Options Can Bridge the Gap Between Online and In-Person User Experience
In 2020, Holiday shopping, like so many other of life’s little joys (or nightmares), has become more of a utility than an activity. Instead of ...
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The Art of Onsite Engagement: Balancing Form and Function in User Experience
Roughly 76% of customers abandon an eCommerce site without making a purchase. There are so many reasons why this happens – product prices, buyer ...
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