On Display: Marketing a Marketing Agency with Michael Norris

For Episode 3 of Cybba: On Display, we sit down with Michael Norris, CMO of Youtech, for a discussion about the challenges of marketing a marketing agency. 


Youtech is a full service digital marketing agency based out of Chicago that covers everything from SEO to web design.

As the CMO of Youtech, Michael is constantly coming up with ways to make his agency stand out with new, informative content. 

Listen to the full episode below and subscribe to our channel on Spotify, Apple,  or wherever you get your podcasts.




Key Takeaways:

  • [01:50] Podcasts as a Marketing Channel
  • [10:28] Growing Up in Marketing
  • [16:45] Chicago Blackhawks & Viral Articles
  • [18:40] Tapping into Reddit
  • [20:50] Words are What Sell People
  • [26:10] Putting the Customer First in Your Copy
  • [31:28] Content Inspiration
  • [35:45] Marketing Fails

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Derek Sullivan
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