How Emotional Connections Drive Consumers to Action

This article on emotional connections was originally written by Cybba's President of the Board, Andy Frawley, and appeared in CEO Forum Magazine.

7 Musts to Increase Mobile Conversions

As of 2017, 48 percent of shoppers research products on their smartphones and 54 percent do price comparisons. Only 13 percent of brands, however, ...

Don't Scare Away Your Sales: Holiday Optimization Checklist

There’s only four weeks until Black Friday! Until then, ensure holiday optimization on your website and sales funnel. If you have specific questions ...

eCommerce Panel's Secret Strategy: A Combination of Rationality & Emotions

“When you buy online, what motivates you to convert?” This was the question panelists at Cybba Inc.’s Ramp-up eCommerce Conversions sought to answer. ...

What is Retargeting Tuesday? Tips for eCommerce

4 FOMO Marketing Strategies that Increase Black Friday Sales

The FOMO effect, or the fear of missing out, influences purchases to great effect. 60 percent of Millennials have purchased due to FOMO, mostly ...

Expert Q&A: How Fall Facebook Ads Drive Your Holiday Revenue

In 2016, retailers spent over $1.24 billion on holiday advertising. Brands also increased their Q4 Facebook mobile ads budgets by 23%, and saw a ...

3 Brands Rocking their Father's Day Campaigns

In the marketing world, Father’s Day is longer than 24 hours. It’s a season, strategy, quota, and set of metrics – like any holiday. But the this ...