How to Grow Your Business on Instagram
Duc Ngo, Programmatic Media Trader at Cybba, offers his insights into Instagram as a channel for growth.
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4 FOMO Marketing Strategies that Increase Black Friday Sales
The FOMO effect, or the fear of missing out, influences purchases to great effect. 60 percent of Millennials have purchased due to FOMO, mostly ...
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[Vlog] 5 Mistakes to Avoid with Paid Social Advertising
Facebook, Instagram, and LinkedIn ads are popular digital advertising strategies for several reasons, but particularly because their ROAS is ...
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Expert Q&A: How Fall Facebook Ads Drive Your Holiday Revenue
In 2016, retailers spent over $1.24 billion on holiday advertising. Brands also increased their Q4 Facebook mobile ads budgets by 23%, and saw a ...
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3 Ways to Analyze Digital Campaign Success
Analyzing your digital campaign starts with your goal: What was your campaign for? Your goal affects which Key Performance Indicators (KPIs) you ...
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3 Brands Rocking their Father's Day Campaigns
In the marketing world, Father’s Day is longer than 24 hours. It’s a season, strategy, quota, and set of metrics – like any holiday. But the this ...
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