Duc Ngo, Programmatic Media Trader at Cybba, offers his insights into Instagram as a channel for growth.
Instagram is one of the most active social platforms available. As of June 2018, Instagram had over 1 billion users on its platform. The number of daily Instagram users hit 500 million in September 2017. With such a massive platform, many businesses can get lost trying to reach their target audience. Below are a few tips on how to stand out from the crowd.
Engage Your Best Customers
Your best customers are the ones that constantly like your pictures and tag their friends when new products are introduced. Those customers are the ones you should pay extra attention to. Interact with them and constantly ask them for feedback. On Facebook Analytics, you can create a top 25% user segment, and target them with special promotions to let them know that they are being appreciated.
Connect with Videos
Nowadays many people like to consume information through video. It’s a very quick and easy method. You can use your smartphone to record a 15 second video, add text, and post online. If you want to run Instagram video ads, it’s best to have high quality videos. The first 2-3 seconds are very important because that is when users will determine if they want to continue to watch or skip your video.
Use Hashtags and Copy Effectively
Hashtags can be a great tool to get your brand out to the world. However, don’t go too crazy with hashtags because your post might end up like spam. Use between 3 to 8 hashtags per post. It’s also recommended to use the brand name in the hashtags so other users can discover your brand. Switch up copy and test to identify the copy that best engages your customers. Don’t be afraid to use posts that are 3 or 4 months old, but change up with new copy.
Post Regularly and On Schedule
By posting once or twice a day, it will help the Instagram algorithm determine that you are an active and relevant user. Therefore, it will push your newest posts to users who have an interest in your content. Posting on a schedule helps your followers know when to expect new content so it doesn’t get lost in their newsfeed.
Instagram is a great platform for businesses to discover and interact with their core audience. The tips above will strengthen the connection that you have with your followers and enable you to reach potential customers.
For more on Social Media: [Blog] What's the Best Platform for Social Media Advertising?