--- title: [Vlog] 5 Mistakes to Avoid with Paid Social Advertising description: [Vlog] 5 Mistakes to Avoid with Paid Social Advertising image: https://blog.cybba.com/hubfs/Screen-Shot-2017-09-29-at-11.29.30-AM.png --- [Contact Us](https://cybba.com/contact/)   |   [Login ▸](https://cybba.biz/) [![cybbalogo_digitalservices](https://blog.cybba.com/hubfs/cybbalogo_digitalservices.png) ![cybbalogo_digitalservices](https://blog.cybba.com/hubfs/cybbalogo_digitalservices.png)](https://cybba.com/) - Digital Advertising - [Display Retargeting](https://cybba.com/display-retargeting/) - [Display Prospecting](https://cybba.com/digital-marketing-services/display-prospecting/) - [Audio](https://cybba.com/digital-marketing-services/audio-advertising/) - [Video (OTT/CTV)](https://cybba.com/ott-advertising) - [DOOH Advertising](https://cybba.com/dooh-advertising) - [Social Media](https://cybba.com/digital-marketing-services/social-media-advertising/) - [Search Engine Marketing](https://cybba.com/digital-marketing-services/sem/) - Conversion Tools - [Onsite Engagement](https://cybba.com/onsite-engagement/) - [Email Remarketing](https://cybba.com/email-remarketing/) - [Lynk](https://cybba.com/lynk) - [Data & Analytics](https://cybba.com/insight) - [Audiences](https://cybba.com/audiences) - [LET'S CHAT](https://cybba.com/contact) - Digital Advertising - [Display Retargeting](https://cybba.com/display-retargeting/) - [Display Prospecting](https://cybba.com/digital-marketing-services/display-prospecting/) - [Audio](https://cybba.com/digital-marketing-services/audio-advertising/) - [Video (OTT/CTV)](https://cybba.com/ott-advertising) - [DOOH Advertising](https://cybba.com/dooh-advertising) - [Social Media](https://cybba.com/digital-marketing-services/social-media-advertising/) - [Search Engine Marketing](https://cybba.com/digital-marketing-services/sem/) - Conversion Tools - [Onsite Engagement](https://cybba.com/onsite-engagement/) - [Email Remarketing](https://cybba.com/email-remarketing/) - [Lynk](https://cybba.com/lynk) - [Data & Analytics](https://cybba.com/insight) - [Audiences](https://cybba.com/audiences) - [LET'S CHAT](https://cybba.com/contact) [◀ View All Posts](https://blog.cybba.com/) ![paid social mistakes to avoid](https://blog.cybba.com/hubfs/Screen-Shot-2017-09-29-at-11.29.30-AM.png) 23 Aug # \[Vlog\] 5 Mistakes to Avoid with Paid Social Advertising by [Lizzie Seibert](https://blog.cybba.com/author/lizzie-seibert) in [Marketing & Advertising](https://blog.cybba.com/tag/marketing-advertising) [Comments](https://blog.cybba.com/five-mistakes-to-avoid-with-paid-social-advertising#comments-listing) Facebook, Instagram, and LinkedIn ads are popular digital advertising strategies for several reasons, but particularly because their ROAS is extremely high. In this video-blog, Nicollette Dineen from our digital media team gives her advice 5 on ways to avoid common paid social advertising mistakes. https://youtu.be/BZRK3RYmMI0 For more information on Facebook advertising, please visit: [Expert Q&A: How Fall Facebook Ads Drive Your Holiday Revenue](https://blog.cybba.com/2017/08/17/fall-facebook-ads-drive-holiday-revenue) To learn more about optimizing your digital marketing and advertising campaigns, please check out our [resources](https://cybba.com/) or [schedule a time to consult our experts.](https://cybba.com/contact/) ### Sign up for our Newsletter! ### Topics - [All Posts](https://blog.cybba.com) - [Paid Media](https://blog.cybba.com/tag/paid-media) - [Attribution](https://blog.cybba.com/tag/attribution) - [Audiences](https://blog.cybba.com/tag/audiences) - [Location Analytics](https://blog.cybba.com/tag/location-analytics) Share this Post: - - - - ![logo](https://blog.cybba.com/hs-fs/hubfs/cybbalogo_digitalservices_white.png?width=120&name=cybbalogo_digitalservices_white.png)   374 Congress St, Boston MA 02210 [marketing@cybba.com](mailto:marketing@cybba.com)               - Digital Advertising - [Display Retargeting](https://cybba.com/display-retargeting/) - [Display Prospecting](https://cybba.com/digital-marketing-services/display-prospecting/) - [Audio](https://cybba.com/digital-marketing-services/audio-advertising/) - [Video (OTT/CTV)](https://cybba.com/ott-advertising/) - [DOOH Advertising](https://cybba.com/dooh-advertising/) - [Social Media](https://cybba.com/digital-marketing-services/social-media-advertising/) - [Search Engine Marketing](https://cybba.com/digital-marketing-services/sem/) - Conversion Tools - [Onsite Engagement](https://cybba.com/onsite-engagement/) - [Email Remarketing](https://cybba.com/digital-marketing-services/email-remarketing/) - [Cybba Lynk](https://cybba.com/lynk/) - [Data & Analytics](https://cybba.com/insight) - [Audiences](https://cybba.com/audiences/) - [Case Studies](https://cybba.com/customers) - Thinking - [Blog](https://blog.cybba.com/) - [Podcast](https://cybba.com/cybba-on-display) - [Webinars](https://cybba.com/webinars) - [Guides](https://cybba.com/guides/) - [Why Cybba](https://cybba.com/why-cybba/) - [Contact](https://cybba.com/contact/) - [Careers](https://cybba.com/careers/) - [Terms and Conditions](https://cybba.com/terms-and-conditions/) - [Privacy Policy](https://cybba.com/privacy-policy/) - [Data Processing Agreement](https://cybba.com/data-processing-agreement/) - [Do not sell my personal data](https://cybba-requests.my.onetrust.com/webform/a4a1351e-d293-4305-bde4-b9cf8f5c0989/f89c576a-b5c6-498e-bad5-698f084ffd30) ```json { "@context" : "https://schema.org", "@type" : "VideoObject", "contentUrl" : "https://3432114.fs1.hubspotusercontent-na1.net/hubfs/3432114/Cybba%20%5BVlog%5D%205%20Social%20Media%20Advertising%20Mistakes%20to%20Avoid.mp4", "dateModified" : "2022-05-27T02:53:51.863Z", "description" : "", "duration" : "PT1M8S", "height" : 720, "name" : "5 Social Media Advertising Mistakes to Avoid", "thumbnailUrl" : "https://api-na1.hubapi.com/filemanager/api/v3/files/thumbnail-redirect/15154855288?portalId=3432114&size=medium", "uploadDate" : "2019-09-30T14:27:50.344Z", "width" : 1280 } ```