[Infographic] The Journey to Engage Consumers
Consumers today are demanding a more personalized and seamless shopping experience. However, brands are struggling to keep up with their customer ...
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The Cybba Holiday Checklist ✔️
Are you ready for the holiday rush? Get your online store holiday-ready with some of our best marketing resources, provided by some top ecommerce ...
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How to Prepare for the End of Third Party Cookies
Announced by Google Chrome last year, third party tracking - also known as browser cookies - will be retired in 2022. While you may have heard of ...
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Does the 'Rule of Seven' Still Apply in Today’s Digital Advertising Ecosystem?
The well-known marketing “Rule of Seven” is based on the idea that a potential customer needs to be exposed to a company’s messaging at least seven ...
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The Key to Achieving Marketing Efficiency in the Airline Industry [2021 Update]
Editor's Note: This post was originally published in September 2019 and has been updated for accuracy and comprehensiveness.
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Travel Tops the Post-Pandemic Bucket List. Is Your Hotel Ready?
After a year at home, consumers are jumping out of their tie-dye sweatsuits eagerly awaiting the official thumbs up to start traveling again. Many ...
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On Display: Marketing a Marketing Agency with Michael Norris
For Episode 3 of Cybba: On Display, we sit down with Michael Norris, CMO of Youtech, for a discussion about the challenges of marketing a marketing ...
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Everything You Need to Know About Conquest Advertising
Editor's Note: This post was originally published in March 2018 and has been updated for accuracy and comprehensiveness.
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