How to Create Ads that Pack a Punch

A good ad campaign is like a road trip. You need a data-driven but flexible strategy to act as your roadmap (or, more realistically, your smartphone ...

How 4 Companies Use Brands to Build Lifetime Loyalty

Are you an owner of one of the 2 billion iPhones that are currently in circulation? Would you ever consider switching over to an Apple competitor ...

Supercharge Your Paid Ads with 5 Proven Targeting Tactics

Looking to maximize your paid advertising budget? You may expect your biggest challenge to be financial: how can you outbid your competitors? You may ...

Demystifying Ad Collisions

Don’t let ad collisions undermine your programmatic display efforts. A better understanding of the forces at play will prevent ad collisions and ...

Consumer Engagement Strategies to Foster Brand Loyalty

How many times have you added an item to your shopping cart only to slam your computer shut in disgust at the sight of the shipping charge at the ...

Take Action with Geo-Focused Advertising

If you’ve been keeping up with our latest series of blog posts, you’ve learned all about geo-focused advertising. By now you should: Know the ...

Product Tips: Ad Targeting Strategies

Here are four tips to ensure your ads are reaching the right people.

Ask Our Experts - Geotargeting and Geofencing: Same or Different