What's the Best Platform for Social Media Advertising?

Every year there’s more reason to invest in social media. New networks rise in popularity and new features, tools, and apps are announced. In ...

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Multi Touch Attribution: Making Sense of the Complex Customer Journey

In the fragmented and complex customer journey, the ability to accurately measure and give credit to deserving touchpoints is imperative to  ...

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Employee Spotlight: Vitor Campos

Vitor Campos is an Account Executive in our São Paulo office. When Vitor isn't prospecting new sales, you can find him watching his favorite ...

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How to Get Started with Online Marketplaces

Growing your online business is no easy task. A great way to expand? Online marketplaces. Online sellers can increase retail sales 10X by listing ...

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On Display: Gaining Positive Attention with Cause Marketing - with Everybody Water

For Episode 6 of Cybba: On Display, we sit down with Megan Hayes and Kimberly Reilly - friends, neighbors, and Co-Founders of Everybody Water. ...

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How to Prepare for the End of Third Party Cookies

Announced by Google Chrome last year, third party tracking - also known as browser cookies - will be retired in 2022. While you may have heard of ...

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Employee Spotlight: Sean Feeney

Sean Feeney is a Business Development Representative in our Boston office. When Sean isn't busy prospecting new clients, he likes to spend his ...

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On Display: Generating Unlimited Story Ideas with Melanie Deziel

For Episode 5 of Cybba: On Display, we sit down with Melanie Deziel,  Director of Content at Foundation and author of the best-selling marketing ...

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