Nicollette Dineen on Up&Up's Undeclared Podcast!

Nicollette Dineen, Cybba's Director of Media Strategy, was interviewed on the latest episode Up&Up's Undeclared podcast. In the episode, she describes her journey to digital marketing for institutions of higher education and explains what keeps...

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How to Power Your Holiday Campaigns with Personalization

There are 41 days until Christmas and this year, the days between Thanksgiving and Christmas are even more precious than in years past.  No, it has nothing to do with religion, or family, or even a movement to return to "simpler times". With...

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Employee Spotlight: Emiliano Bossio

Without its team of world-class technologists, the Cybba office is just another trendy, converted warehouse with exposed brick. Cybba builds teams of innovative, analytical, and tenacious tech professionals to breathe life into every aspect of...

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Understanding 1st, 2nd, and 3rd party data

In today’s digital landscape, marketers are expected to run highly sophisticated campaigns with increasingly advanced capabilities. By taking each interaction and contextualizing it with a more engaging experience, you can put each dollar of your...

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So You Want to Market Your CBD Company Online. Now What?

If you sell Cannabidiol (CBD) products, you already understand the value your product provides to your customers.  Unfortunately, the rest of the world (particularly the FDA) needs a bit more time to catch up. Until they do, you’ll need to...

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