Number Seven above red background with other numbers

Does the 'Rule of Seven' Still Apply in Today’s Digital Advertising Ecosystem?

The well-known marketing “Rule of Seven” is based on the idea that a potential customer needs to be exposed to a company’s messaging at least ...

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Employee Spotlight: Rebecca Stone

Rebecca Stone is an Account Manager in our Boston office. Although she started during quarantine and has only worked remotely, Rebecca has already ...

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birds eye view of two toy airplanes on solid yellow and white backgrounds

The Key to Achieving Marketing Efficiency in the Airline Industry [2021 Update]

Editor's Note: This post was originally published in September 2019 and has been updated for accuracy and comprehensiveness.

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Cybba: On Display with Photo of Rand Fishkin

On Display: Understanding and Growing Your Audience with Rand Fishkin

For Episode 4 of Cybba: On Display, we sit down with Rand Fishkin, Co-Founder and CEO of SparkToro, to discuss the challenges of understanding ...

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Employee Spotlight Headshot of Joe Nolan

Employee Spotlight: Joe Nolan

Joe Nolan has only been with Cybba a little over a year, but has taken every opportunity to up his sales game from the start. From prospecting new ...

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Animation of female influencer with camera surrounded by emojis

Best Practices for an Irresistible Influencer Marketing Campaign

In today’s sprawling media landscape, marketers have been forced to surrender much of the control over their brand image to consumer-generated ...

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Small suitcase covered by a face mask in the sand by the ocean

Travel Tops the Post-Pandemic Bucket List. Is Your Hotel Ready?

After a year at home, consumers are jumping out of their tie-dye sweatsuits eagerly awaiting the official thumbs up to start traveling again. Many ...

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charts and graphs on smartphone and desktop

Cybba Announces Launch of New Data Platform Powered by AWS

BOSTON (PRWEB), February 11, 2021 – Cybba, a global technology-enabled service provider that offers a unified suite of digital marketing and ...

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