- Know the difference between geofencing and geotargeting [Ask Our Experts – Geotargeting And Geofencing: Same Or Different]
- Recognize the significant monetary value of developing a mobile advertisement strategy [2019 Digital Technology Trends]
- Understand that you can’t afford to ignore these capabilities any longer! [Maximizing Results from Geo-Focused Programmatic Advertising]
Serve Hyper-Local Ads in Target Locations
- Place a geofence around your store(s)
- Serve ads to users when they enter the fence
- Example: Target events you know your audience is attending
Cybba has seen success utilizing this tactic for CPG brands who stock at major retailers or B2B companies trying to push their messaging out at events/conferences. We see nearly 2x higher display CTRs because the content is extremely relevant to the target audience.
Create Audiences
- Place geofences around stores that have an audience that aligns with your brand
- Gather the audience that is entering those fences
- Serve ads to those users because you know they are interested in similar products
- Example: Target visitors to a store selling complementary or competitive products
Drive Foot Traffic to Your Stores
- Setup a campaign with your advertiser’s target audience
- Place a geofence around the perimeter of the store
- Serve mobile ads to your target audience
- Track that mobile device traffic when it enters the fence
- Example: Drive foot traffic of your target audience to your store
These three strategies can be used individually or in tandem to build a strong pipeline of engaged customers. Not only does geofencing grant you the power to influence consumer behavior in real-time, but it collects invaluable geographic-specific insights that can be used in the planning of future campaigns.
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