Paid Facebook Ads

Are Your Facebook Ads Working For You? Or Are You Working For Them?

We’ve all been prodded to visit a website because of a persistent Facebook ad – the kind that follows you to Instagram and back to Facebook. With ...

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Nonprofit Donations

Market Highlight: Nonprofits Make Every Donation Count

In the world of nonprofit fundraising, every dollar counts. Program decisions are dependent on the funding secured from grants, foundations, and ...

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advertising on reddit

A Primer for Reddit Ads

What is Reddit?

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facebook instant experiences

Facebook Instant Experiences

Each year we have seen an increasing number of people use their mobile devices to log into Facebook. According to Facebook, there were 1.74 ...

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the difference between geotargeting and geofencing

Ask Our Experts - Geotargeting and Geofencing: Same or Different

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instagram advertising

How to Grow Your Business on Instagram

Duc Ngo, Programmatic Media Trader at Cybba, offers his insights into Instagram as a channel for growth.

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paid social mistakes to avoid

[Vlog] 5 Mistakes to Avoid with Paid Social Advertising

Facebook, Instagram, and LinkedIn ads are popular digital advertising strategies for several reasons, but particularly because their ROAS is ...

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holiday facebook ads

Expert Q&A: How Fall Facebook Ads Drive Your Holiday Revenue

In 2016, retailers spent over $1.24 billion on holiday advertising. Brands also increased their Q4 Facebook ads budgets by 11%, and saw a ...

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