Market Highlight: Nonprofits Make Every Donation Count
In the world of nonprofit fundraising, every dollar counts. Program decisions are dependent on the funding secured from grants, foundations, and ...
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Consumer Engagement Strategies to Foster Brand Loyalty
How many times have you added an item to your shopping cart only to slam your computer shut in disgust at the sight of the shipping charge at the ...
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May the Sales Be With You: 3 Tips for Spring Sales Success
Consumer confidence returned in April and is expected to continue throughout the summer. Retailers can expect an 15% increase for online sales, and a ...
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[Vlog] Webinar Recap: Going Digital with Crain Communications
Marketers are feeling increasing pressure to deliver spectacular results, expand digital initiatives, test creative across multiple channels, ...
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What is Cross Device Targeting?
Consumers engage online across an increasing choice of platforms and devices.
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Best Practices for Email Remarketing: Personalization
Tom Lafarge, Cybba's product marketing manager, provides some of the best practices for email remarketing and personalization.
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Best Practices for Email Remarketing: Design
With cart abandonment at over 70% on average a strong Email Remarketing strategy will allow you to recover revenue and boost your sales by 5% to 15% ...
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Best Practices for Email Remarketing: Email Copy
Subject Line 47% of email recipients open emails based on the subject line & 69% of email recipients report email as spam based solely on the subject ...
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