[Infographic] Email Remarketing Statistics
Is email still a vital marketing channel? The answer is absolutely yes! Email not only solves for keeping customers engaged, but also can increase ...
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[Infographic] Onsite Engagement
As a marketer, you focus on getting new quality users to your site, but how are you keeping them there? Onsite tools can help convert those valuable ...
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Advertising Your Brand During Football Games is No Longer Out of Reach
It’s the most wonderful time of the year… It’s FOOTBALL SEASON! Every year around this time, Americans are preparing to watch their favorite teams ...
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Intro to Programmatic Audio
As more and more consumers turn to audio entertainment in the form of podcasts, online radio, and music streaming, brands see the opportunities that ...
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Exploring the Key Features of Google Analytics 4
Google’s new version of Universal Analytics – Google Analytics 4 – will reportedly replace the current version by July 2023. While GA 4 was released ...
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What Advertisers Need to Know About Retail Media Networks
Yet another advertisement technique is changing the way ads are bought and sold, and how brands are promoting their business: through retail media. ...
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Top Trends in AdTech for 2022
As another year comes to a close, it seems unlikely that 2022 will be any less eventful than the years before. Though each new year brings some ...
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Multi Touch Attribution: Making Sense of the Complex Customer Journey
In the fragmented and complex customer journey, the ability to accurately measure and give credit to deserving touchpoints is imperative to ...
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