Exploring the Key Features of Google Analytics 4
May 02
Google’s new version of Universal Analytics – Google Analytics 4 – will reportedly replace the current version by July 2023. While GA 4 was released ...
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What Advertisers Need to Know About Retail Media Networks
April 11
Yet another advertisement technique is changing the way ads are bought and sold, and how brands are promoting their business: through retail media. ...
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Top Trends in AdTech for 2022
December 13
As another year comes to a close, it seems unlikely that 2022 will be any less eventful than the years before. Though each new year brings some ...
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Multi Touch Attribution: Making Sense of the Complex Customer Journey
July 06
In the fragmented and complex customer journey, the ability to accurately measure and give credit to deserving touchpoints is imperative to ...
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