eCommerce Trends and Tips for the 2021 Holiday Season
The holiday season is suddenly right around the corner. For business owners and marketers, capitalizing on the seasonal uptick in consumerism can be ...
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8 Psychological Tricks in Amazon's Marketing Strategy
With Amazon having over 300 million users and 2 billion products, it’s one of the 5 biggest tech companies world-wide. This is due to its enormous ...
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On Display: The Power of SEO with John Vuong
For Episode 7 of Cybba: On Display, we sit down with John Vuong - founder and president of Local SEO Search, an SEO company based out of Canada that ...
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Multi Touch Attribution: Making Sense of the Complex Customer Journey
In the fragmented and complex customer journey, the ability to accurately measure and give credit to deserving touchpoints is imperative to ...
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How to Get Started with Online Marketplaces
Growing your online business is no easy task. A great way to expand? Online marketplaces. Online sellers can increase retail sales 10X by listing on ...
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On Display: Gaining Positive Attention with Cause Marketing - with Everybody Water
For Episode 6 of Cybba: On Display, we sit down with Megan Hayes and Kimberly Reilly - friends, neighbors, and Co-Founders of Everybody Water. ...
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How to Prepare for the End of Third Party Cookies
Announced by Google Chrome last year, third party tracking - also known as browser cookies - will be retired in 2022. While you may have heard of ...
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Back to Basics: Lookalike Modeling Explained
As business owners, marketers, and sales teams, we’re always looking for new audiences to target. Based on how quickly things change, it’s likely ...
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The Key to Achieving Marketing Efficiency in the Airline Industry [2021 Update]
Editor's Note: This post was originally published in September 2019 and has been updated for accuracy and comprehensiveness.
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Best Practices for an Irresistible Influencer Marketing Campaign
In today’s sprawling media landscape, marketers have been forced to surrender much of the control over their brand image to consumer-generated ...
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