On Display: Gaining Positive Attention with Cause Marketing - with Everybody Water

For Episode 6 of Cybba: On Display, we sit down with Megan Hayes and Kimberly Reilly - friends, neighbors, and Co-Founders of Everybody Water. Everybody Water aka “water with a heart” is a socially-conscious business, focused on commitment to compassion, particularly towards people’s most basic need: water.

With this in mind, Everybody Water donates 3% of their annual gross revenues to support clean water and sanitation infrastructure projects that bring running water, sinks, showers and toilets directly into homes for the first time.

Use code: CYBBA10 for 10% OFF your order with Everybody Water


Megan and Kim join us to discuss their inspiration behind starting this new venture together, how they painstakingly designed their packaging, and how they were able to gain traction and success without one paid ad.

Watch the full episode below and subscribe to our channel on Spotify, Apple,  or wherever you get your podcasts.

Key Takeaways:

  • [01:50] Starting a Company That Makes an Impact
  • [04:10] How Women and Girls are Affected by Clean Water
  • [07:46] Working with Water1st International
  • [09:00] The Importance of Renewable Materials in Packaging 
  • [11:24] Getting Your Design Perfect
  • [17:43] Generating New Content 
  • [19:50] Introducing the Brand Organically
  • [23:56] Partnering with Bigger Brands
  • [28:08] Ways You Can Help the Clean Water Problem

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Derek Sullivan
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