Using Onsite Tools for Promotional Holidays
As the holidays are approaching, it is important as a business to promote your brand before the chaos of the season. With uncertainty regarding the ...
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2022 OTT Trends
Since the introduction of streaming platforms, individuals everyday are continuing to make the switch from cable to OTT. In fact, OTT is expected to ...
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Intro to Programmatic Audio
As more and more consumers turn to audio entertainment in the form of podcasts, online radio, and music streaming, brands see the opportunities that ...
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How to Plan the Perfect Influencer Marketing Strategy
How many times have you been persuaded by someone to purchase a product, maybe a service, tickets to an event, etc.? In today’s world, influencer ...
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15 Email Marketing Statistics for 2022
With new and inventive marketing technologies emerging at such a fast rate, it’s easy to forget about the tried and trusted tool that is Email. If ...
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Exploring the Key Features of Google Analytics 4
Google’s new version of Universal Analytics – Google Analytics 4 – will reportedly replace the current version by July 2023. While GA 4 was released ...
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What Advertisers Need to Know About Retail Media Networks
Yet another advertisement technique is changing the way ads are bought and sold, and how brands are promoting their business: through retail media. ...
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Generational Marketing: Baby Boomers
A sometimes overlooked generation in marketing, Baby Boomers are actually the second most populous group in the U.S. at an estimated 73 million. ...
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Top Trends in AdTech for 2022
As another year comes to a close, it seems unlikely that 2022 will be any less eventful than the years before. Though each new year brings some ...
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New Product Announcement: Lynk
Cybba is excited to announce the launch of Lynk, a new product offering that enables our clients to seamlessly connect their paid media and marketing ...
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