Travel Tops the Post-Pandemic Bucket List. Is Your Hotel Ready?
After a year at home, consumers are jumping out of their tie-dye sweatsuits eagerly awaiting the official thumbs up to start traveling again. Many ...
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On Display: Marketing Your CBD Company to the Right Audience with Beau Schmitt
For Episode 2 of Cybba: On Display, we sit down with Beau Schmitt, co-founder of Sunday Scaries. He shares how he grew his CBD brand while navigating ...
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How Gamification Can Boost Online Sales and Customer Moods
Have you ever been to a website where you were immediately confronted by a spinning wheel?
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How Diversifying Delivery Options Can Bridge the Gap Between Online and In-Person User Experience
In 2020, Holiday shopping, like so many other of life’s little joys (or nightmares), has become more of a utility than an activity. Instead of ...
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On Display: Using Social Media to Grow Your Fashion Brand with Nancy Berger
On our first episode of Cybba: On Display, we sit down with Nancy Berger to discuss the ins and out of social media for fashion brands.
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21 Fall Consumer Shopping Trends for eCommerce
Editor's Note: This post was originally published in December 2017 and has been completely revamped and updated for accuracy and comprehensiveness. ...
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Dear Cybba: How Do I Keep My Customers Loyal?
We’re now six months into a global pandemic that’s disrupted everything from how we work (from home, if we’re lucky) to what we eat (anything / ...
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Mid-Funnel Tactics: Dynamic Product Recommendations
A dynamic product recommendation engine displays a carousel of products and is usually embedded as a widget on product or category website pages. The ...
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Beyond the Cart: Abandonment in 2020
As marketers, we have finally recognized that our relationship with customers does not end with a single bottom-of-the-funnel conversion. We have ...
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3 Out-of-the-Box Ways to Refresh Your Retargeting
Visit Website. Abandon Shopping Cart. See Retargeting Ad. Repeat.
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