Driving Mobile App Installs
With each passing year, more and more eCommerce transactions occur via mobile devices. To keep up with trends in consumer behavior, many brands have ...
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Best Practices for Email Remarketing: Design
With cart abandonment at over 70% on average a strong Email Remarketing strategy will allow you to recover revenue and boost your sales by 5% to 15% ...
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How to Grow Your Business on Instagram
Duc Ngo, Programmatic Media Trader at Cybba, offers his insights into Instagram as a channel for growth.
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Best Practices for Email Remarketing: Email Copy
Subject Line 47% of email recipients open emails based on the subject line & 69% of email recipients report email as spam based solely on the subject ...
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Best Practices for Onsite Engagement: Personalization
74% of consumers feel frustrated when website content is not personalized. Relevance is key to keep customers engaged, especially at the critical ...
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Ask the Expert: What is Dynamic Creative?
Adam Clark is a Media Partnerships Account Manager at Cybba. He has over 10 years of digital experience in Media Buying, Account Management and ...
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Ask the Expert: Native Ads
Michael South is a Senior Media Trader at Cybba. He has 4 years of experience in the design and optimization of media strategies. Michael manages ...
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Executive Feature: 7 Key Trends to Active Engagement
Andy Frawley is the Chairman of the Board at Cybba. He provides guidance on Cybba’s strategic direction, growth strategies, and development plans. ...
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Marketing to Generation Z - Part 2
Ryan Burch is the Managing Director of Cybba's West Coast office. His expertise is in the design, implementation and maintenance of media and ...
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How Emotional Connections Drive Consumers to Action
This article on emotional connections was originally written by Cybba's President of the Board, Andy Frawley, and appeared in CEO Forum Magazine.
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