How Millennials are Reshaping the Travel Industry
Millennials are now actively part of the labor force and a significant part of the economy. With an estimated $200 billion in buying power, they are ...
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What is Cross Device Targeting?
Consumers engage online across an increasing choice of platforms and devices.
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Improving Customer Loyalty
We all know and agree about the importance of customer loyalty. However, marketers don’t always keep this in mind when their “hunter” mentality kicks ...
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Best Practices for Email Remarketing: Personalization
Tom Lafarge, Cybba's product marketing manager, provides some of the best practices for email remarketing and personalization.
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Driving Mobile App Installs
With each passing year, more and more eCommerce transactions occur via mobile devices. To keep up with trends in consumer behavior, many brands have ...
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Best Practices for Email Remarketing: Design
With cart abandonment at over 70% on average a strong Email Remarketing strategy will allow you to recover revenue and boost your sales by 5% to 15% ...
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How to Grow Your Business on Instagram
Duc Ngo, Programmatic Media Trader at Cybba, offers his insights into Instagram as a channel for growth.
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Best Practices for Email Remarketing: Email Copy
Subject Line 47% of email recipients open emails based on the subject line & 69% of email recipients report email as spam based solely on the subject ...
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Best Practices for Onsite Engagement: Personalization
74% of consumers feel frustrated when website content is not personalized. Relevance is key to keep customers engaged, especially at the critical ...
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Ask the Expert: What is Dynamic Creative?
Adam Clark is a Media Partnerships Account Manager at Cybba. He has over 10 years of digital experience in Media Buying, Account Management and ...
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