Product Tips - Cybba Promo Bar Best Practices

Market Highlight: Online Grocery Retailers

5 Online Shoppers You Will Encounter

“Life is like a box of chocolates. You never know what you are going to get.” That saying also applies to the different types of online shopping ...

How Millennials are Reshaping the Travel Industry

Millennials are now actively part of the labor force and a significant part of the economy. With an estimated $200 billion in buying power, they are ...

What is Cross Device Targeting?

Consumers engage online across an increasing choice of platforms and devices.

Improving Customer Loyalty

We all know and agree about the importance of customer loyalty. However, marketers don’t always keep this in mind when their “hunter” mentality kicks ...

Best Practices for Email Remarketing: Personalization

Tom Lafarge, Cybba's product marketing manager, provides some of the best practices for email remarketing and personalization.

Driving Mobile App Installs

With each passing year, more and more eCommerce transactions occur via mobile devices. To keep up with trends in consumer behavior, many brands have ...

Best Practices for Email Remarketing: Design

With cart abandonment at over 70% on average a strong Email Remarketing strategy will allow you to recover revenue and boost your sales by 5% to 15% ...

How to Grow Your Business on Instagram

Duc Ngo, Programmatic Media Trader at Cybba, offers his insights into Instagram as a channel for growth.