Don't Scare Away Your Sales: Holiday Optimization Checklist

There’s only four weeks until Black Friday! Until then, ensure holiday optimization on your website and sales funnel. If you have specific questions ...

What is Retargeting Tuesday? Tips for eCommerce

10 Ways to Write a Subject Line that Converts (With Examples)

While email is 40 times more effective at acquiring new customers than Facebook or Twitter, crafting a poorly-optimized or “spammy” email will lose ...

4 FOMO Marketing Strategies that Increase Black Friday Sales

The FOMO effect, or the fear of missing out, influences purchases to great effect. 60 percent of Millennials have purchased due to FOMO, mostly ...

[Vlog] 5 Mistakes to Avoid with Paid Social Advertising

Facebook, Instagram, and LinkedIn ads are popular digital advertising strategies for several reasons, but particularly because their ROAS is ...

[Infographic] 9 Key Conversion Statistics for Higher Ed

The ability to engage students and keep their attention is the secret to reaching your enrollment and performance goals. We pulled together some ...

Expert Q&A: How Fall Facebook Ads Drive Your Holiday Revenue

In 2016, retailers spent over $1.24 billion on holiday advertising. Brands also increased their Q4 Facebook mobile ads budgets by 23%, and saw a ...

Why People Are Ignoring Your Display Ads

Spoiler alert: It’s more than “They’re annoying.”

What Email Remarketing Means for You

If you’ve ever shopped online, you know that sometimes you intend to purchase a product, but abandon the site before making your purchase. In fact, ...

Baby Boomer Travel: Trends + Tips

With the Baby Boomer generation now reaching retirement age, 99 percent will take at least one trip for leisure in the next year. But among Boomers ...