4 FOMO Marketing Strategies that Increase Black Friday Sales
The FOMO effect, or the fear of missing out, influences purchases to great effect. 60 percent of Millennials have purchased due to FOMO, mostly ...
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[Vlog] 5 Mistakes to Avoid with Paid Social Advertising
Facebook, Instagram, and LinkedIn ads are popular digital advertising strategies for several reasons, but particularly because their ROAS is ...
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[Infographic] 9 Key Conversion Statistics for Higher Ed
The ability to engage students and keep their attention is the secret to reaching your enrollment and performance goals. We pulled together some ...
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Expert Q&A: How Fall Facebook Ads Drive Your Holiday Revenue
In 2016, retailers spent over $1.24 billion on holiday advertising. Brands also increased their Q4 Facebook mobile ads budgets by 23%, and saw a ...
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Why People Are Ignoring Your Display Ads
Spoiler alert: It’s more than “They’re annoying.”
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What Email Remarketing Means for You
If you’ve ever shopped online, you know that sometimes you intend to purchase a product, but abandon the site before making your purchase. In fact, ...
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Baby Boomer Travel: Trends + Tips
With the Baby Boomer generation now reaching retirement age, 99 percent will take at least one trip for leisure in the next year. But among Boomers ...
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Color Psychology: How to Convert More Customers with Colors
When it comes down to it, color is 85 percent of the reason why a customer purchases a specific product. In fact, it takes 90 seconds for a customer ...
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3 Ways to Analyze Digital Campaign Success
Analyzing your digital campaign starts with your goal: What was your campaign for? Your goal affects which Key Performance Indicators (KPIs) you ...
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3 Brands Rocking their Father's Day Campaigns
In the marketing world, Father’s Day is longer than 24 hours. It’s a season, strategy, quota, and set of metrics – like any holiday. But the this ...
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