Consumer Engagement Strategies to Foster Brand Loyalty
How many times have you added an item to your shopping cart only to slam your computer shut in disgust at the sight of the shipping charge at the ...
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May the Sales Be With You: 3 Tips for Spring Sales Success
Consumer confidence returned in April and is expected to continue throughout the summer. Retailers can expect an 15% increase for online sales, and a ...
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[Guest Infographic] Social Media Advertising User Trends
It’s easy to think of social media as the magic bullet for all of your marketing needs. You allocate a significant portion of your digital marketing ...
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[Vlog] Webinar Recap: Going Digital with Crain Communications
Marketers are feeling increasing pressure to deliver spectacular results, expand digital initiatives, test creative across multiple channels, ...
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Take Action with Geo-Focused Advertising
If you’ve been keeping up with our latest series of blog posts, you’ve learned all about geo-focused advertising. By now you should: Know the ...
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Attribution Inefficiency: Avoid Overpaying for Your Conversions
The good news– Advertising and marketing spend have been increasing year over year. In fact, digital ad spending in the U.S. is projected to rise ...
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Product Tips: Ad Targeting Strategies
Here are four tips to ensure your ads are reaching the right people.
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[Infographic] Who is Generation Z and Why Do They Matter?
Generation Z is set to become the most influential consumer group in history – so who are they?
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2019 eCommerce Trends
In the US, eCommerce revenues grew to over $500 billion in 2018, a 13% growth from the previous year, and more than 10% of all retail sales in North ...
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