How 4 Companies Use Brands to Build Lifetime Loyalty
Are you an owner of one of the 2 billion iPhones that are currently in circulation? Would you ever consider switching over to an Apple competitor ...
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Supercharge Your Paid Ads with 5 Proven Targeting Tactics
Looking to maximize your paid advertising budget? You may expect your biggest challenge to be financial: how can you outbid your competitors? You may ...
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Demystifying Ad Collisions
Don’t let ad collisions undermine your programmatic display efforts. A better understanding of the forces at play will prevent ad collisions and ...
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Market Highlight: Nonprofits Make Every Donation Count
In the world of nonprofit fundraising, every dollar counts. Program decisions are dependent on the funding secured from grants, foundations, and ...
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Consumer Engagement Strategies to Foster Brand Loyalty
How many times have you added an item to your shopping cart only to slam your computer shut in disgust at the sight of the shipping charge at the ...
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May the Sales Be With You: 3 Tips for Spring Sales Success
Consumer confidence returned in April and is expected to continue throughout the summer. Retailers can expect an 15% increase for online sales, and a ...
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[Guest Infographic] Social Media Advertising User Trends
It’s easy to think of social media as the magic bullet for all of your marketing needs. You allocate a significant portion of your digital marketing ...
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[Vlog] Webinar Recap: Going Digital with Crain Communications
Marketers are feeling increasing pressure to deliver spectacular results, expand digital initiatives, test creative across multiple channels, ...
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Take Action with Geo-Focused Advertising
If you’ve been keeping up with our latest series of blog posts, you’ve learned all about geo-focused advertising. By now you should: Know the ...
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Attribution Inefficiency: Avoid Overpaying for Your Conversions
The good news– Advertising and marketing spend have been increasing year over year. In fact, digital ad spending in the U.S. is projected to rise ...
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