What is Retargeting Tuesday? Tips for eCommerce

10 Reasons to Join Cybba

For additional information about how to join Cybba and working at Cybba Inc, please visit our careers page or connect with us on LinkedIn!

[Infographic] Sleighing Your Holiday Ads: Optimizations to Last All Season

Keep your holiday digital marketing and advertising campaigns fresh with these key statistics and optimization strategies.

10 Ways to Write a Subject Line that Converts (With Examples)

While email is 40 times more effective at acquiring new customers than Facebook or Twitter, crafting a poorly-optimized or “spammy” email will lose ...

4 FOMO Marketing Strategies that Increase Black Friday Sales

The FOMO effect, or the fear of missing out, influences purchases to great effect. 60 percent of Millennials have purchased due to FOMO, mostly ...

[Vlog] 5 Mistakes to Avoid with Paid Social Advertising

Facebook, Instagram, and LinkedIn ads are popular digital advertising strategies for several reasons, but particularly because their ROAS is ...

[Infographic] 9 Key Conversion Statistics for Higher Ed

The ability to engage students and keep their attention is the secret to reaching your enrollment and performance goals. We pulled together some ...

Expert Q&A: How Fall Facebook Ads Drive Your Holiday Revenue

In 2016, retailers spent over $1.24 billion on holiday advertising. Brands also increased their Q4 Facebook mobile ads budgets by 23%, and saw a ...