Recent Posts
[Infographic] Sleighing Your Holiday Ads: Optimizations to Last All Season
Keep your holiday digital marketing and advertising campaigns fresh with these key statistics and optimization strategies.
Read More
10 Ways to Write a Subject Line that Converts (With Examples)
While email is 40 times more effective at acquiring new customers than Facebook or Twitter, crafting a poorly-optimized or “spammy” email will lose ...
Read More
4 FOMO Marketing Strategies that Increase Black Friday Sales
The FOMO effect, or the fear of missing out, influences purchases to great effect. 60 percent of Millennials have purchased due to FOMO, mostly ...
Read More
[Vlog] 5 Mistakes to Avoid with Paid Social Advertising
Facebook, Instagram, and LinkedIn ads are popular digital advertising strategies for several reasons, but particularly because their ROAS is ...
Read More
[Infographic] 9 Key Conversion Statistics for Higher Ed
The ability to engage students and keep their attention is the secret to reaching your enrollment and performance goals. We pulled together some ...
Read More
Expert Q&A: How Fall Facebook Ads Drive Your Holiday Revenue
In 2016, retailers spent over $1.24 billion on holiday advertising. Brands also increased their Q4 Facebook mobile ads budgets by 23%, and saw a ...
Read More
Why People Are Ignoring Your Display Ads
Spoiler alert: It’s more than “They’re annoying.”
Read More
What Email Remarketing Means for You
If you’ve ever shopped online, you know that sometimes you intend to purchase a product, but abandon the site before making your purchase. In fact, ...
Read More
Baby Boomer Travel: Trends + Tips
With the Baby Boomer generation now reaching retirement age, 99 percent will take at least one trip for leisure in the next year. But among Boomers ...
Read More
Back to School: School's Out, Back to School Marketing is In
Last year, total spending for K-12 and college back to school shopping was $75.8 billion. In fact, the back-to-school shopping season is the second ...
Read More