Recent Posts
8 Psychological Tricks in Amazon's Marketing Strategy
With Amazon having over 300 million users and 2 billion products, it’s one of the 5 biggest tech companies world-wide. This is due to its enormous ...
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21 Fall Consumer Shopping Trends for eCommerce
Editor's Note: This post was originally published in December 2017 and has been completely revamped and updated for accuracy and comprehensiveness. ...
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How Emotional Connections Drive Consumers to Action
This article on emotional connections was originally written by Cybba's President of the Board, Andy Frawley, and appeared in CEO Forum Magazine.
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7 Musts to Increase Mobile Conversions
As of 2017, 48 percent of shoppers research products on their smartphones and 54 percent do price comparisons. Only 13 percent of brands, however, ...
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[Infographic] Cybba Monday Checklist
Cyber Monday is the biggest sales day for U.S e-commerce and it's one week away! Cyber Monday passed Black Friday's revenue for the first time in 2016
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Expert Q&A: Are Display Ads Worth It?
According to Unbounce, 98 percent of paid ads are a waste of money. Unbounce claims this is because companies are doing their display ad marketing ...
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Don't Scare Away Your Sales: Holiday Optimization Checklist
There’s only four weeks until Black Friday! Until then, ensure holiday optimization on your website and sales funnel. If you have specific questions ...
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eCommerce Panel's Secret Strategy: A Combination of Rationality & Emotions
“When you buy online, what motivates you to convert?” This was the question panelists at Cybba Inc.’s Ramp-up eCommerce Conversions sought to answer. ...
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