--- title: "On Display: Using Social Media to Grow Your Fashion Brand with Nancy Berger" description: On our first episode of On Display, we sit down with Nancy Berger to discuss the ins and out of social media for fashion brands. image: https://blog.cybba.com/hubfs/OnDisplay_Episode1_Wide_NewLogo_LM1.jpg --- [Contact Us](https://cybba.com/contact/)   |   [Login ▸](https://cybba.biz/) [![cybbalogo_digitalservices](https://blog.cybba.com/hubfs/cybbalogo_digitalservices.png) ![cybbalogo_digitalservices](https://blog.cybba.com/hubfs/cybbalogo_digitalservices.png)](https://cybba.com/) - Digital Advertising - [Display Retargeting](https://cybba.com/display-retargeting/) - [Display Prospecting](https://cybba.com/digital-marketing-services/display-prospecting/) - [Audio](https://cybba.com/digital-marketing-services/audio-advertising/) - [Video (OTT/CTV)](https://cybba.com/ott-advertising) - [DOOH Advertising](https://cybba.com/dooh-advertising) - [Social Media](https://cybba.com/digital-marketing-services/social-media-advertising/) - [Search Engine Marketing](https://cybba.com/digital-marketing-services/sem/) - Conversion Tools - [Onsite Engagement](https://cybba.com/onsite-engagement/) - [Email Remarketing](https://cybba.com/email-remarketing/) - [Lynk](https://cybba.com/lynk) - [Data & Analytics](https://cybba.com/insight) - [Audiences](https://cybba.com/audiences) - [LET'S CHAT](https://cybba.com/contact) - Digital Advertising - [Display Retargeting](https://cybba.com/display-retargeting/) - [Display Prospecting](https://cybba.com/digital-marketing-services/display-prospecting/) - [Audio](https://cybba.com/digital-marketing-services/audio-advertising/) - [Video (OTT/CTV)](https://cybba.com/ott-advertising) - [DOOH Advertising](https://cybba.com/dooh-advertising) - [Social Media](https://cybba.com/digital-marketing-services/social-media-advertising/) - [Search Engine Marketing](https://cybba.com/digital-marketing-services/sem/) - Conversion Tools - [Onsite Engagement](https://cybba.com/onsite-engagement/) - [Email Remarketing](https://cybba.com/email-remarketing/) - [Lynk](https://cybba.com/lynk) - [Data & Analytics](https://cybba.com/insight) - [Audiences](https://cybba.com/audiences) - [LET'S CHAT](https://cybba.com/contact) [◀ View All Posts](https://blog.cybba.com/) ![](https://blog.cybba.com/hubfs/OnDisplay_Episode1_Wide_NewLogo_LM1.jpg) 10 Nov # On Display: Using Social Media to Grow Your Fashion Brand with Nancy Berger by [Derek Sullivan](https://blog.cybba.com/author/derek-sullivan) in [Marketing & Advertising](https://blog.cybba.com/tag/marketing-advertising) , [Resources & Educational Content](https://blog.cybba.com/tag/resources-educational-content) , [Industry Trends & Market Insights](https://blog.cybba.com/tag/industry-trends-market-insights) [Comments](https://blog.cybba.com/using-social-media-to-grow-fashion-brand-nancy-berger-podcast#comments-listing) On our first episode of Cybba: On Display, we sit down with Nancy Berger to discuss the ins and out of social media for fashion brands. Nancy is a veteran fashion marketer. She’s been working in fashion since the nineties and witnessed the introduction of email, social media, and eCommerce to the industry. After working with major brands like Calvin Klein and Valentino throughout their digital transformations, she applied her knowledge to become a consultant for fashion and fashion lifestyle brands. She currently works with a select group of fashion brands handling everything from the management of their social ads to content creation. Listen to the full episode below or subscribe to our channel on [Spotify](https://open.spotify.com/show/1UUpqmssiQMGFzz9Al3xoL?si=LX84b6ZORpevB1c5NrLtMQ), [Stitcher](https://www.stitcher.com/show/cybba-on-display), or wherever you get your podcasts.       **Key Takeaways:** - \[03:34\] Late Nineties and the Start of eCommerce - \[09:27\] Early Facebook Advertising - \[13:24\] Brand-Centered Social Communities - \[23:42\] Finding the Right Audience with Facebook - \[31:36\] Using Data to Create Better Social Content - \[40:38\] Pros and Cons of Influencer Marketing - \[47:20\] Cutting Through the Noise: Black Friday 2020   Never miss an episode. 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