OTT: Advertising’s Secret Weapon
Over the past two to three weeks, how many hours have you logged in front of the television?
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Business in the Time of Coronavirus
As the stock market drops and businesses of all sizes close their physical doors, it’s natural to succumb to the panic and feelings of existential ...
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Getting Started with Retargeting Ads
As a digital marketer, do you ever find yourself so far bogged down with the technical minutiae of your product offerings that you forget what you ...
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3 Questions to Ask Yourself Before Bringing Digital Marketing In-House
Nothing is static in the world of digital marketing. It seems like every other day there’s a change to Facebook’s algorithm or an update to the ...
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[Infographic] 2019 Cybba Monday Checklist
Cyber Monday has become a welcome alternative to the frenzy of Black Friday shopping. In 2018, Cyber Monday set eCommerce records in the United ...
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How to Power Your Holiday Campaigns with Personalization
There are 41 days until Christmas and this year, the days between Thanksgiving and Christmas are even more precious than in years past. No, it has ...
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So You Want to Market Your CBD Company Online. Now What?
If you sell Cannabidiol (CBD) products, you already understand the value your product provides to your customers. Unfortunately, the rest of the ...
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How to Create Ads that Pack a Punch
A good ad campaign is like a road trip. You need a data-driven but flexible strategy to act as your roadmap (or, more realistically, your smartphone ...
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4 Ways to Tackle Browse Abandonment
You’ve heard of cart abandonment. But what exactly is browse abandonment? And what can you do to avoid it?
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[Infographic] Dos and Don'ts of Brand Loyalty
Creating a customer base that is loyal to your brand is just as important as engaging consumers in the first place. Prioritizing a personalized ...
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