Expert Q&A: How Fall Facebook Ads Drive Your Holiday Revenue

In 2016, retailers spent over $1.24 billion on holiday advertising. Brands also increased their Q4 Facebook ads budgets by 11%, and saw a resulting 87% spike in ROAS. We asked Nicolette Dineen from our Social team why Facebook advertising is so...

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Why People Are Ignoring Your Display Ads

Spoiler alert: It’s more than “They’re annoying.”

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8 Psychological Tricks in Amazon's Marketing Strategy

With Amazon having over 300 million users and 2 billion products, it’s one of the 5 biggest tech companies world-wide.  This is due to its enormous economy of scale and its ability to acquire retailers from every industry (think Whole Foods,...

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What Email Remarketing Means for You

If you’ve ever shopped online, you know that sometimes you intend to purchase a product, but abandon the site before making your purchase. In fact, shoppers abandon online transactions almost 70% of the time, for several reasons.

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Baby Boomer Travel: Trends + Tips

With the Baby Boomer generation now reaching retirement age, 99 percent will take at least one trip for leisure in the next year. But among Boomers surveyed by AARP in 2017, 49 percent are confident in planning their travels without online...

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