Andy Frawley former CEO of Epsilon Joins Integrated Martech and Adtech Company as Chairman of the Board
BOSTON, September 27, 2017 – Cybba Inc., a performance-driven marketing and advertising technology company, today announced that Andy Frawley, former CEO of industry-leader Epsilon, will join the Cybba board as Chairman. In this role, Frawley will advise the company on strategic direction and growth strategies.
Frawley brings to Cybba more than 30 years of experience leading companies in digital marketing, email marketing, CRM and digital analytics. In addition to his position as CEO and President of Epsilon, Frawley was also CEO and President of ClickSquared, and Chairman, CEO, and President of Exchange Applications. He is also the author of Igniting Customer Connections, which focuses on the impact of engagement and emotion in optimizing marketing.
“Andy is one of the most accomplished executives in the world in the areas of marketing, advertising, CRM and loyalty. He has done it all, from startups to turnarounds to billion dollar global businesses,” said Greg Shlopak, CEO of Cybba. “The fact that he has chosen to bring his years of operating experience to Cybba is a testament to the strength of our technology as we continue to grow in a dynamic marketing and advertising space.”
Frawley joins Cybba as the company focuses on expanding and accelerating growth in the U.S. market. As Board Chairman, Frawley will be instrumental in identifying new markets, leading the sales strategy, and evaluating new product offerings.
“With over 800 clients, it is clear Cybba’s innovative technology, customer-focused services, and data-driven optimizations are a formula for success,” Frawley noted. “Cybba’s integrated martech and adtech offering is unique in its ability to optimize engagement and conversion across all aspects of the customer journey for e-commerce sites in every industry sector. The resulting improvement in ROAS is impressive.”
As an expert, Frawley is sought after by both journalists and leading academic institutions. In addition to being a board member of the Data & Marketing Association, he has been featured in publications including: The Wall Street Journal, Forbes, Advertising Age, Business Week. He has also spoken at such institutions and events as: Babson College, MIT Sloan School of Management, Advertising Week, CEO Forum, DMA, and Imedia.
Frawley earned an M.B.A. from Babson College, and a B.S. in Finance from the University of Maine. He resides in Boston, Massachusetts with his wife Juli and three children.
Cybba Inc. is a performance-driven technology company that helps online businesses increase revenue and lower cost of acquisition by optimizing every stage of the customer journey. Our integrated digital marketing and advertising technologies, expert team of digital strategists, and data-based optimizations make attracting and converting customers effective and cost-efficient. www.cybba.com