[Infographic] Sleighing Your Holiday Ads: Optimizations to Last All Season

Keep your holiday digital marketing and advertising campaigns fresh with these key statistics and optimization strategies.

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10 Ways to Write a Subject Line that Converts (With Examples)

While email is 40 times more effective at acquiring new customers than Facebook or Twitter, crafting a poorly-optimized or “spammy” email will lose customers. In fact, many businesses don't know how to write a truly effective email subject line.

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4 FOMO Marketing Strategies that Increase Black Friday Sales

The FOMO effect, or the fear of missing out, influences purchases to great effect. 68 percent of Millennials have purchased due to FOMO, within just 24 hours of feeling it. Here are our tips for creating a FOMO strategy to increase Black Friday...

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[Vlog] 5 Mistakes to Avoid with Paid Social Advertising

Facebook, Instagram, and LinkedIn ads are popular digital advertising strategies for several reasons, but particularly because their ROAS is extremely high.

In this video-blog, Nicollette Dineen from our Social team gives her advice 5 on ways to...

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[Infographic] 9 Key Conversion Statistics for Higher Ed

The ability to engage students and keep their attention is the secret to reaching your enrollment and performance goals. We pulled together some higher ed conversion statistics to help guide your planning strategies including: ad personalization,...

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