21 Fall Consumer Shopping Trends for eCommerce
Editor's Note: This post was originally published in December 2017 and has been completely revamped and updated for accuracy and comprehensiveness. ...
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The Art of Onsite Engagement: Balancing Form and Function in User Experience
Roughly 76% of customers abandon an eCommerce site without making a purchase. There are so many reasons why this happens – product prices, buyer ...
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[Infographic] COVID Catalyzes Digital Video Transformation
People are consuming more digital video content than ever before. With fewer available options for entertainment outside the home, our living rooms ...
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Dear Cybba: How Do I Keep My Customers Loyal?
We’re now six months into a global pandemic that’s disrupted everything from how we work (from home, if we’re lucky) to what we eat (anything / ...
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Mid-Funnel Tactics: Dynamic Product Recommendations
A dynamic product recommendation engine displays a carousel of products and is usually embedded as a widget on product or category website pages. The ...
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Marketing to Millennials: Expert Tips for the Home Services Industry
Millennials hit the housing market over a decade ago, but they are just now comprising the largest portion of homeowners by age in the US by more ...
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Beyond the Cart: Abandonment in 2020
As marketers, we have finally recognized that our relationship with customers does not end with a single bottom-of-the-funnel conversion. We have ...
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3 Out-of-the-Box Ways to Refresh Your Retargeting
Visit Website. Abandon Shopping Cart. See Retargeting Ad. Repeat.
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4 Ways Marketers Can Adapt to the New Normal
We talked about how consumer behavior has changed during the global pandemic, but what is the “new normal” for marketing strategy? How do we conduct ...
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[Infographic] The New COVID-19 Normal: By The Numbers
The past two months have changed consumer needs and buying behaviors in ways most of us could never have imagined.
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