On Display: Using Social Media to Grow Your Fashion Brand with Nancy Berger
On our first episode of Cybba: On Display, we sit down with Nancy Berger to discuss the ins and out of social media for fashion brands.
Read More
Dispatches from the World of Influencer Marketing
Some agencies (influencer marketing and talent management alike) proclaim that “long-term partnerships” is the direction that influencer marketing is ...
Read More
What's the Best Platform for Social Media Advertising?
Every year there’s more reason to invest in social media. New networks rise in popularity and new features, tools, and apps are announced. Ad spend ...
Read More
21 Fall Consumer Shopping Trends for eCommerce
Editor's Note: This post was originally published in December 2017 and has been completely revamped and updated for accuracy and comprehensiveness. ...
Read More
The Art of Onsite Engagement: Balancing Form and Function in User Experience
Roughly 76% of customers abandon an eCommerce site without making a purchase. There are so many reasons why this happens – product prices, buyer ...
Read More
[Infographic] COVID Catalyzes Digital Video Transformation
People are consuming more digital video content than ever before. With fewer available options for entertainment outside the home, our living rooms ...
Read More
Dear Cybba: How Do I Keep My Customers Loyal?
We’re now six months into a global pandemic that’s disrupted everything from how we work (from home, if we’re lucky) to what we eat (anything / ...
Read More
Mid-Funnel Tactics: Dynamic Product Recommendations
A dynamic product recommendation engine displays a carousel of products and is usually embedded as a widget on product or category website pages. The ...
Read More
Marketing to Millennials: Expert Tips for the Home Services Industry
Millennials hit the housing market over a decade ago, but they are just now comprising the largest portion of homeowners by age in the US by more ...
Read More
Beyond the Cart: Abandonment in 2020
As marketers, we have finally recognized that our relationship with customers does not end with a single bottom-of-the-funnel conversion. We have ...
Read More