How Millennials are Reshaping the Travel Industry
Millennials are now actively part of the labor force and a significant part of the economy. With an estimated $200 billion in buying power, they are ...
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How to Grow Your Business on Instagram
Duc Ngo, Programmatic Media Trader at Cybba, offers his insights into Instagram as a channel for growth.
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Executive Feature: 7 Key Trends to Active Engagement
Andy Frawley is the Chairman of the Board at Cybba. He provides guidance on Cybba’s strategic direction, growth strategies, and development plans. ...
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How Emotional Connections Drive Consumers to Action
This article on emotional connections was originally written by Cybba's President of the Board, Andy Frawley, and appeared in CEO Forum Magazine.
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7 Musts to Increase Mobile Conversions
As of 2017, 48 percent of shoppers research products on their smartphones and 54 percent do price comparisons. Only 13 percent of brands, however, ...
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Don't Scare Away Your Sales: Holiday Optimization Checklist
There’s only four weeks until Black Friday! Until then, ensure holiday optimization on your website and sales funnel. If you have specific questions ...
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eCommerce Panel's Secret Strategy: A Combination of Rationality & Emotions
“When you buy online, what motivates you to convert?” This was the question panelists at Cybba Inc.’s Ramp-up eCommerce Conversions sought to answer. ...
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4 FOMO Marketing Strategies that Increase Black Friday Sales
The FOMO effect, or the fear of missing out, influences purchases to great effect. 60 percent of Millennials have purchased due to FOMO, mostly ...
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