Cyber Monday may mark the end of the year’s biggest shopping weekend, but it shouldn’t mark the end of your most effective marketing tactics. Many of the strategies that drive urgency and engagement during peak season can continue delivering results well into the new year. By adapting these proven tactics for post-holiday campaigns, brands can maintain momentum, re-engage customers, and sustain revenue growth.
Here are three holiday marketing strategies worth keeping long after the holiday rush.
1. Countdown Timers: Creating Continuous Urgency
The psychology of urgency doesn’t expire when the holidays do. Countdown timers can motivate shoppers year-round when applied strategically.
Try using timers to highlight:
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Limited-time offers on new product drops or seasonal collections
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Expiring loyalty bonuses or rewards program milestones
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Shipping deadlines for key retail moments (like Valentine’s Day or back-to-school)
According to HubSpot, adding a countdown timer1 to promotional emails can increase click-through rates by up to 30%.
The takeaway? Customers respond to clear, visual reminders that time is running out, whether it’s December or July.
2. Loyalty Rewards: Turning Holiday Shoppers Into Year-Round Customers
Holiday buyers are often first-time visitors. A post-purchase rewards strategy helps convert them into loyal, repeat customers. Offering points for actions beyond purchases (such as referrals, reviews, or social engagement) extends the relationship past the holiday season.
After Cyber Monday, consider running a rewards campaign, inviting customers to redeem points for early access to January sales or exclusive products.
A study by Bond Brand Loyalty found that 79% of consumers2 are more likely to continue doing business with a brand because of its loyalty program. Keeping rewards visible in email and remarketing campaigns ensures your brand stays top-of-mind.
3. Retargeting Ads: Reconnecting Beyond the Cart
The surge of holiday traffic gives brands a rich audience pool for retargeting. Use dynamic retargeting to re-engage shoppers who browsed but didn’t buy, and tailor creative to their holiday behavior.
Post-holiday, shift your messaging from urgency to value: highlight customer favorites, personalized recommendations, or new-year offers that reinforce long-term brand value.
According to Invesp, retargeted users are 70% more likely to convert3 than new visitors. By extending your retargeting strategy into Q1, you can turn seasonal browsers into loyal advocates.
Conclusion
The most successful brands treat holiday marketing as a springboard, not a finish line. By keeping countdown timers, loyalty incentives, and retargeting campaigns active—and evolving them with your audience—you can carry the energy of peak season into sustained, measurable growth.
Resources
1. https://blog.hubspot.com/marketing/interactive-email
2. https://www.marketingcharts.com/cross-media-and-traditional/loyalty-226476
3. https://saleslion.io/sales-statistics/retargeting-for-conversion-boost/
