--- title: "Cybba BrickMatch: In-Store Attribution for Big Box Retailers" description: Cybba BrickMatch links digital ad exposures to in-store foot traffic and offline sales, solving attribution for brick-and-mortar retailers. image: https://blog.cybba.com/hubfs/DES-488_Cybba_BlogPost_CybbaBrickMatch_CA1.jpg --- [Contact Us](https://cybba.com/contact/)   |   [Login ▸](https://cybba.biz/) [![cybbalogo_digitalservices](https://blog.cybba.com/hubfs/cybbalogo_digitalservices.png) ![cybbalogo_digitalservices](https://blog.cybba.com/hubfs/cybbalogo_digitalservices.png)](https://cybba.com/) - Digital Advertising - [Display Retargeting](https://cybba.com/display-retargeting/) - [Display Prospecting](https://cybba.com/digital-marketing-services/display-prospecting/) - [Audio](https://cybba.com/digital-marketing-services/audio-advertising/) - [Video (OTT/CTV)](https://cybba.com/ott-advertising) - [DOOH Advertising](https://cybba.com/dooh-advertising) - [Social Media](https://cybba.com/digital-marketing-services/social-media-advertising/) - [Search Engine Marketing](https://cybba.com/digital-marketing-services/sem/) - Conversion Tools - [Onsite Engagement](https://cybba.com/onsite-engagement/) - [Email Remarketing](https://cybba.com/email-remarketing/) - [Lynk](https://cybba.com/lynk) - [Data & Analytics](https://cybba.com/insight) - [Audiences](https://cybba.com/audiences) - [LET'S CHAT](https://cybba.com/contact) - Digital Advertising - [Display Retargeting](https://cybba.com/display-retargeting/) - [Display Prospecting](https://cybba.com/digital-marketing-services/display-prospecting/) - [Audio](https://cybba.com/digital-marketing-services/audio-advertising/) - [Video (OTT/CTV)](https://cybba.com/ott-advertising) - [DOOH Advertising](https://cybba.com/dooh-advertising) - [Social Media](https://cybba.com/digital-marketing-services/social-media-advertising/) - [Search Engine Marketing](https://cybba.com/digital-marketing-services/sem/) - Conversion Tools - [Onsite Engagement](https://cybba.com/onsite-engagement/) - [Email Remarketing](https://cybba.com/email-remarketing/) - [Lynk](https://cybba.com/lynk) - [Data & Analytics](https://cybba.com/insight) - [Audiences](https://cybba.com/audiences) - [LET'S CHAT](https://cybba.com/contact) [◀ View All Posts](https://blog.cybba.com/) ![Cybba BrickMatch: In-Store Attribution for Big Box Retailers](https://blog.cybba.com/hubfs/DES-488_Cybba_BlogPost_CybbaBrickMatch_CA1.jpg) 08 Oct # Cybba BrickMatch: In-Store Attribution for Big Box Retailers by [Cybba](https://blog.cybba.com/author/cybba) in [Attribution](https://blog.cybba.com/tag/attribution) , [In-Store Attribution](https://blog.cybba.com/tag/in-store-attribution) , [Paid Media Attribution](https://blog.cybba.com/tag/paid-media-attribution) [Comments](https://blog.cybba.com/cybba-brickmatch#comments-listing) Most purchases at grocery, retail, or any brick-and-mortar service sector stores still close in-store. Yet digital teams struggle to attribute ad spend to foot traffic and offline sales. Cybba BrickMatch solves this by connecting digital exposures to real-world outcomes across all channels. ![DES-488_Cybba_BlogPost_CybbaBrickMatch_Chart_CA1](https://blog.cybba.com/hs-fs/hubfs/DES-488_Cybba_BlogPost_CybbaBrickMatch_Chart_CA1.jpg?width=1920&height=220&name=DES-488_Cybba_BlogPost_CybbaBrickMatch_Chart_CA1.jpg) ## Cybba's Solution A privacy-first attribution solution powered by Cybba’s proprietary infrastructure: Cybba BrickMatch: Matches POS & CRM data to digital exposures using identity stitching via DMP Cybba.io™: Real-time dashboard showing in-store conversions, sales lift, and ROI Cybba Signals™: Unified tracking across mobile, DOOH, app, and web Cybba CDU™: Secure ingestion of POS/CRM files, format validation, and delivery to DMP DSP Integration: Media execution, exposure tracking, and conversion ingestion ## KPI'S Tracked - Incremental Sales & Revenue Lift - ROAS, CPA, In-Store Conversion Rate - Foot Traffic Increase - Basket Size and SKU-Level Lift - Loyalty/App Signups and Coupon Redemptions ## Requirements & Restrictions Cybba BrickMatch uses hashed, anonymized data stored in encrypted environments with strict data separation to ensure client data remains isolated, secure, and compliant with all privacy regulations. - **Minimum Campaign Size:** $15,000/month - **Platform Requirement:** Media must run 100% through Cybba’s integrated DSP - **Data Delivery:** POS/CRM files uploaded weekly or daily via SFTP/S3 (CSV or Parquet) - **Conversion Volume:** Minimum 1,000 valid in-store conversions per 28-day period - **File Format Spec:** Must follow Cybba Attribution Spec - **PII Policy:** Pseudonymized after 15 days; no raw PII stored - **Data Retention:** Campaign data must be uploaded within 30 days of conversion ## Timeline 1. **File Format Setup:** 1–2 weeks 2. **DMP Audience Setup:** 1 week 3. **Attribution Live Date:** <30 days from kickoff 4. **Dashboard Delivery:** Real-time via Cybba.io™ ## Conclusion Cybba BrickMatch delivers closed-loop attribution tailored for big box retailers — digitally driven, store-validated, and privacy-compliant. Interested in Cybba BrickMatch for your business? 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