Most purchases at grocery, retail, or any brick-and-mortar service sector stores still close in-store. Yet digital teams struggle to attribute ad spend to foot traffic and offline sales. Cybba BrickMatch solves this by connecting digital exposures to real-world outcomes across all channels.
Cybba's Solution
A privacy-first attribution solution powered by Cybba’s proprietary infrastructure:
Cybba BrickMatch: Matches POS & CRM data to digital exposures using identity stitching via DMP
Cybba.io™: Real-time dashboard showing in-store conversions, sales lift, and ROI
Cybba Signals™: Unified tracking across mobile, DOOH, app, and web
Cybba CDU™: Secure ingestion of POS/CRM files, format validation, and delivery to DMP
DSP Integration: Media execution, exposure tracking, and conversion ingestion
KPI'S Tracked
- Incremental Sales & Revenue Lift
- ROAS, CPA, In-Store Conversion Rate
- Foot Traffic Increase
- Basket Size and SKU-Level Lift
- Loyalty/App Signups and Coupon Redemptions
Requirements & Restrictions
Cybba BrickMatch uses hashed, anonymized data stored in encrypted environments with strict data separation to ensure client data remains isolated, secure, and compliant with all privacy regulations.
- Minimum Campaign Size: $15,000/month
- Platform Requirement: Media must run 100% through Cybba’s integrated DSP
- Data Delivery: POS/CRM files uploaded weekly or daily via SFTP/S3 (CSV or Parquet)
- Conversion Volume: Minimum 1,000 valid in-store conversions per 28-day period
- File Format Spec: Must follow Cybba Attribution Spec
- PII Policy: Pseudonymized after 15 days; no raw PII stored
- Data Retention: Campaign data must be uploaded within 30 days of conversion
Timeline
- File Format Setup: 1–2 weeks
- DMP Audience Setup: 1 week
- Attribution Live Date: <30 days from kickoff
- Dashboard Delivery: Real-time via Cybba.io™
Conclusion
Cybba BrickMatch delivers closed-loop attribution tailored for big box retailers — digitally driven, store-validated, and privacy-compliant. Interested in Cybba BrickMatch for your business? Reach out to our experts here!
